Article

Event Management

Topic: Business Coach and Business CoachingPublished January 1, 2020

Legacy signals

Legacy popularity: 715 legacy views

What is Event Management? Event Management as a career field requires aspirants to conceptualise, plan and organise an event which can be a political rally, an award show, exhibition, fashion show etc. As part of organising an event, one needs to identify the target audience, decide the theme for the event, plan logistics and send invites for the event being organised. Event Management is an extreme creativity field and candidates need to possess excellent communication skills as well as be willing to work odd and long hours in order to be successful in this field. Event management as a career requires people management apart from handling props and taking care of logistics. Event Management is considered to be a part of mass communication courses that are offered by most popular colleges in India at the undergraduate (UG). Thereafter, at the master’s level aspirants can pursue elaborate programmes in event management specialisation. Thus, aspirants can pursue an event management course at the undergraduate (UG) level, postgraduate (PG) level as well as a diploma or certificate course. At the UG level, popular courses offered in the field of event management are of three years duration whereas PG courses in event management are of two years duration. View Top Event Management Colleges by Location:  Delhi/NCR  Hyderabad Karnataka  Pune  Bangalore Uttar Pradesh  Kolkata  Chennai Andhra Pradesh  Mumbai Maharashtra All Locations >>     Required Skill Set for Event Management Event Management as a field requires candidates to multi-task and stretch their limits at every given stage. Some basic skills that one needs to possess in order to be successful in the event management industry are listed below: Keen observer Inquisitiveness rnGood perception Eye for detail rnGeneral awareness Clear headed rnLogical Diplomatic rnIntellectually curious Self-motivated rnFluent in language Good communicator rnConfident Organised rnAlert Creative Event Management Eligibility Criteria Candidates who wish to secure admission in event management courses offered at colleges/universities at the UG level should have cleared their 10+2 from a recognised institute with a minimum aggregate of 45%. Most colleges also specify that candidates need to be fluent in Hindi as well as English if they wish to pursue event management course. On the other hand, in order to be eligible to secure admission in PG courses offered in the field of event management aspirants should be graduates from recognised institutes such that they have received passing marks at the graduation level. Candidates from any stream can pursue a PG level course in Event Management, however, aspirants with a mass communication background would be preferred.  Event Management Course Curriculum The syllabus taught as part of an event management course is known to vary from college to college. Apart from this, the course curriculum also depends on the degree that aspirants secure on completion of the course. Candidates are informed that at the UG level they would be able to study event management as part of a Mass Communication course. Some of the common topics that are taught in an event management course offered at the UG level are: Event Management UG Courses rnCoursern rnSyllabus BBA Event Management rnEnglishrnSecond LanguagernManagement ProcessrnBusiness CommunicationrnFinancial AccountingrnEnvironmental StudiesrnOrganizational BehaviourrnAdvertising Management for ServicesrnEconomics for ExecutivesrnValue Education - Human RightsrnMarketing ManagementrnIntroduction To Event Management & PRrnEvent Management PlanningrnEvent Production ProcessrnSkill based Subject- Communication SkillsrnWomen’s RightsrnHuman Resource ManagementrnEvent Cost Accounting & Finance ManagementrnEvent Marketing & SponsorshiprnPC Software (MS Office) TheoryrnSpecial Events (Wedding Planning & Live Events)rnGeneral AwarenessrnEvent Team & Crew ManagementrnEvent Resource ManagementrnBrand ManagementrnEvent Hospitality, Law & PermissionsrnSpecial Events (MICE & Corporate Events)rnSkill based Subject- Campus to CorporaternEntrepreneurship and Project ManagementrnPublic RelationsrnMedia ManagementrnTourism MarketingrnSkill based Subject- Soft Skills for Business Bachelor of Journalism and Mass Communication rnWriting for MediarnSocio-Economic & Political ScenariornIntroduction to CommunicationrnBasics of Design & GraphicsrnHistory of Print & Broadcasting in IndiarnPrint JournalismrnMedia Laws & EthicsrnStill PhotographyrnDevelopment & CommunicationrnRadio Journalism & ProductionrnBasics of Camera, Lights & SoundrnTelevision Journalism &  ProductionrnPublic RelationsrnNew MediarnAdvertising PracticesrnEvent Management: Principles & MethodrnMedia ResearchrnMedia Organisation & ManagementrnGlobal Media Scenario   The course curriculum of PG level event management courses is mentioned below: Event Management PG Courses rnCoursern rnSyllabus MA PR and Event Management rnCommunication and Personality DevelopmentrnIntroduction to MediarnAdvertising, PR and Event ManagementrnPrinciples of Integrated Marketing CommunicationrnMarketing and Brand Management Masters in Event Management rnBasic Managerial SkillsrnCorporate CommunicationsrnMarketing Management-EventsrnBehavioural Aspects of Humans at WorkrnAdvance Event Budgeting and EconomicsrnComputer Application in Event IndustryrnConcept and Designing of EventsrnProduction Management- EventsrnEvent LogisticsrnHandling of Media and CelebritiesrnSpecial Events MBA Event Management rnEconomics and Management DecisionsrnQualitative TechniquernBusiness Communication and Negotiation SkillsrnOranisational BehaviourrnMarketing ManagementrnPrinciples of Event ManagementrnFinancial AccountingrnConsumer Behaviour and Brand ManagementrnResearch Methodology and Applied StatisticsrnHuman Resource ManagementrnIT for Event ManagementrnMarketing Communication for Special EventsrnEvent PlanningrnMedia EconomicsrnFinancial ManagementrnAdvertising ManagementrnEvent Marketing CampaignrnEvent Production and LogisticsrnManagement Information SystemsrnBudgeting and Costing of EventsrnSales Promotion and Brand ManagementrnEvent CampaignrnEvent Production and LogisticsrnEvent Management (Corporate and Social)rnCross Cultural ManagementrnPublic RelationsrnCulture and EntertainmentrnEntrepreneurshiprnEvent Risk Management Diploma in Event Management rnEvent MarketingrnEvent AdvertisingrnEvent production (Including catering)rnEvent PlanningrnEvent AccountingrnCommunication SkillsrnPublic relationsrnIT for Event ManagementrnEvent marketingrnCross-cultural managementrnEvent Risk Management Diploma in Event Management and PR rnCommunication and Personality DevelopmentrnIntroduction to MediarnAdvertising, PR and Event ManagementrnPrinciples of Integrated Marketing CommunicationrnMarketing and Brand ManagementrnEvent Management Job Profiles & top Recruiters After completing a course in Event Management aspirants can consider pursuing any of the below mentioned job profiles: Event Planner: In such a job profile one is responsible for planning all the details of an event. The event can be a conference, corporate event or a wedding. An Event Planner makes a detailed plan for the event right from the theme, logistics to the budget.rnEvent Manager: In this job profile one is responsible for each and every aspect of the event that they are organising for their client. The tasks assigned to an event manager range from conceptualising, planning, organising and executing an event in a hassle-free manner.rnExhibition Organiser: The job profile of an exhibition organiser is similar to that of an event planner. The primary difference being that an exhibition organiser plans as well as executes fairs and exhibitions.rnStage Decorator: In such a job profile one is responsible for designing the stage layout for the event. The stage for an event can have a podium and table on which dignitaries are expected to sit or at a wedding it can be the place where the bride and groom sit. The responsibility of a stage decorator can include arranging as well as placing props on the stage which are in tune with the theme of the event and make the stage stand-out among other decorative elements of the venue.rnWedding Planner: In such a portfolio one needs to look after every small detail related to organising a wedding. A wedding planner helps their clients in planning the various wedding functions and offers his/ her services in working out details like preparing the guest list, guest invitations, deciding the wedding theme, menu as well as other logistics. rnLogistics Manager: In such a job profile one is responsible for managing transportation of equipment, guests and other things required for the event.rnEvent Management Top Recruiters Some popular firms/ companies that hire event management graduates are as listed below: 360 degreesrnPercept D MarkrnWizcraft International Entertainment Pvt LtdrnDNA Networks Pvt Ltd.rnCineyug EntertainmentrnCox and KingrnSita ConferencesrnE-FactorrnSerconrnTafcon GrouprnTCI Consultancy Services and 'e' EventsrnFountainhead Transmedia

Further reading

Further Reading

4 total

Article

As digital products grow, so do their engineering organizations. What begins as a clean, focused development effort can quickly turn into a maze of competing priorities, cross-team dependencies, and unclear ownership. Without a strong project management layer, even highly skilled engineering teams can find themselves reacting to issues instead of delivering predictable results. This article explores why IT project management is essential for scaling product development, how c

January 15, 2026

Article

A New Chapter in Energy Communication The global energy landscape is shifting faster than ever. As renewable technologies expand and traditional systems evolve, the need for clear, reliable, and human‑centered communication has become essential. In this changing environment, J Telemarketing steps into a new chapter—one shaped by sustainability, smarter engagement, and a deeper understanding of how communication can accelerate the transition to cleaner energy. This transfo

January 14, 2026

Article

For many healthcare providers, timely access to care is becoming increasingly difficult. Virtual care platform development offers a solution by enabling secure video visits, remote monitoring, and online consultations that help clinicians stay connected with patients regardless of location. Custom telemedicine software supports: – Specialty-specific workflows – Scalable virtual care delivery – Secure handling of sensitive data By reducing no-shows and offering flexible

January 14, 2026

Article

Turning Data Into Intelligence: How AI Labs Empower Business InnovationrnArtificial Intelligence is becoming a cornerstone of business innovation - not just a tool for tech giants, but a practical engine for companies across industries. From predictive analytics to automation and personalized user experiences, AI is changing how decisions are made and operations are run. But for many organizations, especially those without internal AI talent, the road from idea to implementat

December 22, 2025