Everything you need to know about Bachelor in Mass Media

If you’re looking to pursue a mass media-based career, you should opt for a course that makes your familiar with all kinds of mass media platforms. The course will also equip you with skills to succeed to excel on these platforms. The course we’re talking about is a Bachelor in Mass Media. 1. What is Bachelor in Mass Media (BMM)? Bachelor in Mass Media (BMM) is a 3-year undergraduate course which includes lessons on varied modes of communication such as newspapers, magazines, cinema, radio, television, etc. and how you should use them for effective communication. Spread across 6 semesters, this course lets you specialize either in advertising or journalism. You will learn the following subjects in either specializations - Advertising Subjects rn1. Introduction to Advertising rn2. Principles of Marketing rn3. Introduction to Creative Writing rn4. Introduction to Culture Studies rn5. Mass Media Research rn6. Radio and Television rn7. Copywriting rn8.Consumer Behavior rn9.Media Planning and Buying rn10.Brand Building rn11. Legal Environment and Advertising Ethics rnJournalism Subjectsrn1. Introduction to Journalismrn2. Political Concepts and Indian Political Systemsrn3. Introduction to Public Relationsrn4. Reportingrn5. Press Laws and Ethicsrn6. Editingrn7. Broadcast Journalismrn8. Feature and Opinionrn9. Niche Journalismrn10. Internet and Issue in the Global Mediarn11. News Media Management rn2. Who are eligible to pursue this course? To pursue this course, you must pass your 12th or equivalent examination in any stream. You must secure a minimum of 45% to 55% marks in aggregate. The exact passing marks may be different from college to college. Some colleges even conduct their own entrance exam for BMM admission. To excel in this course, you must be proficient in either Hindi, English or preferably both. It will give you the confidence to speak on several topics in an articulate manner, as well as interacting with peers on several topics. You must also take the initiative to take part in cultural events of your college. It will help you learn what it takes to deliver under pressure. You will also learn about the advantages of networking. 3. What are the career prospects? After graduating in BMM, you can either make your career in Journalism or Advertising. Let’s start with the former. Journalism consists of print media and electronic media. Following are the career options in these disciplines Career options in print media ●Reporterrn●Feature Writerrn●Leader Writerrn●Editorrn●Columnistrn●Criticrn●Photojournalist Career options in electronic media ●Researcherrn●Broadcast Reporterrn●Presenter If you take up advertising as your career, you can land one of the following jobs - ●Copywriterrn●Market Research Analystrn●Graphic Designerrn●Advertising Sales Representative Hope you have all the required information to make an informed decision. If you wish to pursue a career in journalism, opt for this course in one of the journalism colleges in India. All the best!