Evolution of Internet Mobility

Once up on a time carrying (or) having mobile is a luxury but in recent times it became as a necessity. At times it’s a thing, people can’t live without. Usage of mobile phones has got dramatically increased in the digital era. Actually, so many things are replaced by mobile phones if we observe.

In 1973 for the first time mobile phone was used by organizations to endorse their products and services. Though it was invented for the communication purpose later its usage has been diversified. Presently people are spending more time than ever before on their mobile phones. The niche of mobile market is a sheer magnitude; on the whole 4 billion mobile phones are in use all over the world.

As per the survey, by 2014 mobile internet may possibly take over desktop internet usage. With the increasing use of mobiles day after day, their versatility has been growing in proportion. Mobile marketing is all about promoting one's business using a mobile phone. There are different types of mobile marketing and these include SMS (text) marketing, mobile web and Location-based marketing.

One half of all local searches such as businesses, products, events, restaurant, movie theatre or other local information are performed on mobile devices. Mobile marketing is aimed at discovery of persons, places, and things within an identifiable space defined by distinct parameters. Here I would like to share interesting information that 86% mobile internet users are using their devices while watching TV. There is an advantage with mobile phones while using coupons on mobile devices .Mobile tags can serve up coupons that can be redeemed instantaneously in stores. This is the reason why 29% of mobile users are open to scanning a mobile tag to get coupons.

Statistically on an average Americans spend 2.7 hours per day socializing on their mobile device. And 91% mobile internet access is to socialize compared to 79% on desktops. Apart from the traditional usage games, weather, maps, search, social networking, music, news, entertainment, dining and videos etc became as popular apps in the mobile usage.

The current status of mobile marketing reveals the fact that over one third of face book’s 600 million user base uses face book mobile (app) and 50% of them use twitter mobile. YouTube also joined in the list as it is getting popularized on par with twitter and face book. Nearly 200 million plus you tubes views occurs on mobile device per day. Out of 30% of smart phone.

The idea that endorsing the products and services through mobile phones is first of its kind and businesses will truly have a legitimate chance to make their customers feel like they are truly part of the business. Traditional forms of marketing such as print, direct mail, radio & TV, and online lack a personal touch. As a whole I can say mobile marketing has succeeded incredibly in endorsing goods and services with personal touch. Well consider this: what about when you receive a text message? Is there is anything more personal than that?

In a nutshell, mobile marketing transformed our lives as easy as pie and enhanced our standard of living. Mobile marketing has been pep up with emerging smart phones which paved a way for new marketing media.