Expose’ on Some Common SEO Myths

The networks of the internet can be as dangerous as the back-allies of New York City – for the internet is infested will all manner of dubious SEO practitioners whom even the seasoned NYPD can find tough to crack. For a small business owner, e-commerce entrepreneur or blogger, it can be difficult to know who to trust, for there’s a lot of befuddlement about what is and what is not best for their blog or site’s SEO. Looking through the hundreds of chunks of advice, you will find ‘fair practices’ that may appear different, drastically different, or even the complete opposite. SEO is a field where reputation is what purports your ability to perform well. Since search engines do not publish comprehensive guidelines, businesses rely on the savvy of individual contractors and consultants who can go to any length to advertise anything but the truth. Here we find below the expose’ on some common SEO and marketing pitfalls you could help to avoid – 1) Advertisement ‘Our SEO firm is endorsed by Google’ – Oh! really...Now where did that come from, from an insidious claim by a SEO firm to their potential client. Google approved SEO optimizers – well, there aren’t any! 2) Buying back-links will Boost SEO – This is not an ethical practice and may in-turn damage your site’s reputation and lower competitiveness. Many link selling services generate low quality links that actually will lower your SERPS (Search Engine Results Pages). The best way to generate quality links is to create high quality content for your site. 3) XML Sitemap will Boost Google Rankings – be sure Google doesn’t give any juice to it than anyone else. 4) SEO Keywords should be used as much as possible - The recent changes in Google’s algorithm can sense what is ‘genuine content’ to what is ‘keyword stuffing’. If the use of keywords is excessive and not appropriate, you may be penalized. 5) End your URLs in .html – Really! Since when has that made a difference? 6) Meta Tags are not Important – In fact, the opposite is true, they are extremely important as part of the ‘META description tag’ affecting the search engine results. Keep the description short and accurate, and easy to understand. 7) H1 tags are a crucial element for SEO – There is little correlation between the presence of H1 tags and rankings. You write good H1 headings, primarily for usability and accessibility, not so much for SEO.rn8) SEO is voodoo – Another one out of the NYPD fiction file. There are plenty more myths yet to be uncovered and discovered. Find genuine SEO Vancouver services to bust the myths for you.