Facebook page vs Landing Page

That’s a really a fascinating question, no doubt, and something we could go on about. These two merit a place in every single marketer’s kit as each one has their specific distinctive pros. Rightly so the more fitting query is…

Does utilizing both a Facebook page and a Landing page offer me better chances in expanding my list?

Let’s look at how a Facebook Page can help you

The Facebook Page

It just a matter of minutes to start and construct a Facebook Page. And I’ll be bold enough to claim that most Pages aren’t set up to grab the most benefit out of their readers. So doing so gives you a leg up over your competitors.

As long as your reader is signed in to Facebook, it is very accessible for them to label that they “like” your page. It is without a doubt a huge advantage when your page receives a lot of “likes” as it can attract a lot of new subscribers even if you can’t exactly put up a signup page on Facebook. Now, you can use your Facebook Page to actually gain email sign ups. Facebook Pages enable you to set up a mini-website style of layout, where you can set tabs and links to your website by means of hyperlinks and images. You can even pick any tab as the primary tab that your readers will set eyes on.
You can utilize that feature by creating a “landing page”, so to speak, that visitors will see before they go on to the main tab. An eye-catching headline over a subscription box on this landing page can be very useful.

Look at the Facebook Page for DailyWorth, for instance. With a substantial fan base, DailyWorth is a blog site for women to talk about financial issues.
Immediately on their initial tab is a squeeze page type of tab that requires visitors to enlist with their email address.

With the use of your favorite email management service, place the essential codes into your Facebook squeeze page and create subscription box. Set up navigation links to proceed to pages on your site or your blog.

Having these gives you the combined function of an email signup as well as Facebook “likes”. Your visitors will have the option to enlist with their email, “like” your page or select to do both.

You can also effortlessly keep track of the statistics of your page using the powerful Facebook analytics functions. The metrics which shows the amount of new visitors and interaction points, provide a valuable method to learn how active your page is doing.
The Landing Page

Most people know a landing page as just a long sales letter that offers a product or a service. End that label with an eye-catching landing page that will entice visitors to sign up.

It can take a substantial amount for you to market your landing page but that’s the only means you’ll get a lot more visitors to be aware. Making subscribers to sign up may be definitely worth the cost.
You got them on your list, and you won’t ever pay for that email again. A striking yet to the point headline, partnered with a meaningful slogan is everything you need to get it work for you.

However landing pages require measurement. You should understand your conversion rate, the number of clicks vs. number of emails initiated if you want to monitor the efficiency of your landing page.

Unbounce.com is a landing page online facility that is relatively low-priced and powerful. For $25 per month, you can get a landing page up in a matter of minutes with its competent landing page templates and drag and drop functionality. You won’t have to have any programming proficiency to put this up. You can also integrate it together with tools like MailChimp and Wufoo.

Although, the most important point of your campaign is split testing your landing page and realizing if you are receiving significant value out of your page.

The best thing about employing a landing page is it doesn’t require the reader to log in for them to access it or sign up. Facebook, on the other hand, requires you to, which means they cannot see your landing page if they are not already signed in. It’s an additional step.
Combine Them For Maximum Power

The two types of pages that we looked at here are both efficient in their particular ways and it is up to you to use them to your campaign leverage. You just need to be clever in mixing these two together in your online campaign strategy.