<u>Fashion is Curse</u>

General Description Taste and method of fashion varies from time to time, place to place, country to country and culture to culture. Fashion is one of the important factor of personality building. It is also one of the most prominent wish of human beings because everyone want to have a beautiful personality. The people adopt many ways for satisfaction of this want. Most of the people define fashion with bright clothes and twinkling make-up etc. But in my opinion, it is the way by which we can improve our personality and also satisfy our wants and wishes. Moreover, it has a strong social impact. Fascination of Fashion No doubt it is an age of fashions and glamour. The fascination of fashion is particularly very strong in our cities. Adults as well as teenagers know fully well the social importance of fashions. Everyone wants to become smart and point of inspiration. The craze to look smart and up-to-date is becoming stronger. Moreover, most of the companies prefer smart individuals apart from their intelligent mind caliber. Main Factors of Fashion The garments industry is one of the main factor in developing fashion industry. This industry has deputed electronic, print media and internet for advertisements. They introduced new models and new advertising methodology in order to create fashion craze among the public. We can say that attractive advertisements and films are mainly responsible for this craze. The T.V. commercials and the press have also affected and captured the imagination of the people. Role of Overseas Pakistani A lot of Pakistani are working abroad. They are playing an important role in development of this industry. Abroad Pakistani have exposure with foreign cultures. They are well aware of fashion and its importance. They are trying to import new fashions to Pakistan and invest more money in this sector. These investors have given a new look to this industry. Shopping plazas and markets have sprung up everywhere. Foreign designs and elegant dress-making are very much in demand. There are full-page coloured pictures of fashion-wears, powders, perfumes and cosmetics every week. Fabrics, footwear, furniture, fast food and video films have become the fashion of the day. Flow of Fashion It spreads like the fire of forest. The People in cities seem to have given themselves away to shifting fashions. Fashions move like windstorms. The glitter of advertisements makes everything most beneficial. We should realize its advantages and disadvantages, because all that glitters may not be gold in some cases. Advantages/Disadvantages I we use the fashion in correct way then it has many advantages. It shows us decorum of society. We can decorate ourselves and our houses with latest ideas of fashion. It shows us prudent consumption and expenditure of money. It helps us in saving of money, if we follow the right fashion in right time. The main example is seasonal clothes. One of its main disadvantage is waste of time and money. If we do not show flexibility then it became more harmful. Conclusion We must require to become more prudent while adopting fashions otherwise, it will become harmful for our society.