Article

Fashionable E- Commerce

Topic: FashionPublished May 16, 2012

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When eBay first entered the Indian market, it took everyone by storm. Many years since, online shopping has now become a common feature in every household. People can now buy everything right from hot meals, flowers, clothes, electronics, books and even holiday packages online. Net and mobile banking has made mobilization of funds easy, ensuring we can shop at any time and any place. A number of luxury brands haven chosen to open estores which allow customers from all over the world to purchase their products. In today’s highly competitive environment, Fashionandyou has been a success both in the eyes of critics as well as consumers.rnI first heard about Fashionandyou when I was at lunch with a few friends of mine. My friend was talking about how she has recently purchased an expensive designer bag for mother through the website. She was so happy with their service that since then she had placed four more orders and received all successfully. A couple of other friends also had similar things to say. Being a shopaholic myself I decided to see for myself what the fuss was about. The website turned out to be a delightful surprise for me. I was blown away by their extensive product listing; there were so many things to choose from. They have an extensive list of clothes, fragrances, watches, footwear for men, women and children as well as home décor. Their site is easy to navigate unlike other sites indulging in the same business, and I was able to find what I wanted in very little time. Apart from the shopping there were a lot of interesting things like their fashion and you blog and style guide to browse through. rnSince I went through a friend referral my friend received an Rs.1000/- voucher while I received a RS.250/- voucher on registering. The prices for most items were heavily discounted which tempted me to buy more than how much I needed. Each product is displayed well and all its features are dully listed which helped me in making an informed choice. I found shopping at this website very convenient as I was able to find a gift for my mother, father and younger brother here, something I didn’t think was possible. I have always been apprehensive about shopping online for the fear for online theft; however they gave me several options for methods of payment. I chose the option of payment by card on delivery because I had ordered an expensive perfume and didn’t want to risk such a large amount through an online transaction. I was pleasantly surprised with their prompt delivery and ease at which I could complete the payment process. rnAlthough the vouchers were a bit of a trouble, my experience with Fashionandyou has been on the whole delightful. Their wide range of brands allowed me to purchase a pair of glasses by a brand that’s not available in local stores. Its added features are a fresh change and kept me hooked onto the site for much longer than I expected to. Fashionandyou gave me the feeling of actually being in a shopping mall at the comfort of my own home. I was able to browse through hundreds of products in a short span of time, something I couldn’t have possible done in an actual mall. They had everything I wanted as well as so much more.

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