In today's world, it is no longer debated whether or not to have a website.
It is almost an obligation to have a web page where we show our company, communicate, and allow our future clients to know us.
In the tourism sector as well and although our company is a small tourism venture, the website is more than necessary.
The Internet has become the new medium to search for information.
In the travel sector, people surf the web in search of information about the destination, about hotels, about the activities of the particular attractions that that destination offers, about the means of transport, about the food and many other things.
For many people, the fact that a tourist company is not present in the network creates mistrust or lack of seriousness on the part of the company.
For the entire tourism sector, the website has become the center of the communication mix.
Although companies continue to maintain other communication channels, the online presence is gaining more ground every day.
The website not only allows providing information to the client but also allows making reservations, making payments, downloading the purchase, files, maps, routes, printing vouchers, etc.
European countries such as England, France, Holland, and Germany have been the pioneers in the use of the internet to book a hotel, a flight, or even to buy a tourist package, but in the last two years, online shopping has grown exponentially in the tourism sector.
The most important thing for a
tourism website development is to show transparency and security in monetary transactions -if there were any- and also transmit trust to its customers online. These are the only two barriers that, if they fail, could impede the growth of internet users in the tourism sector and especially that of online agencies.
In this article, we expose a score of the functionalities that we offer in this type of project. Working side by side with our clients and our experience confirms that these are very useful solutions in the creation of tourism web pages.
Practically 100% manageable
The users who manage the portal do not require programming knowledge to create and modify the contents and navigation elements of the web.
Responsive design
The web is optimally viewed on all types of devices, be they desktops, tablets, or mobile phones, to provide a satisfactory experience to users.
Multi-language
Language management is agile, and there is the possibility of enabling new languages if the project so requires.
Geolocation
The different resources on the web are geolocated to be shown on interactive maps.
Diversity of resources
We enable specific information fields and presentations adapted to each resource (points of interest, tourist products, proposals, routes, accommodations ...).
Filtering and searching
We incorporate search options and filter resources by different criteria and we make it possible to sort the listings.
Commercialization
We integrate the web with tourism product marketing platforms. The tourism website can also be an online store of services and specific proposals. We are specialists in Planyo, although we can integrate other online sales tools.
Specific contact forms
The resource cards can have contact forms with their owners or promoters (accommodation, restaurants, activity companies ...).
Landing pages
We prepare the manager so that landing pages can be created to temporarily promote and commercialize seasonal or themed proposals and products.
Decentralized management
Optionally, we enable different user roles that allow direct management of resources by their owners and developers.
Interrelation of contents
We take into account the possibility of interrelating content, either automatically or manually.
Custom Pages
We offer freedom in page composition to create suggestive information sections that include images, videos, and textual content.
Blog
We incorporate the option of Blogs for articles. Blogs, if they work with quality content and the appropriate keywords, help the indexing of the web and is the gateway to the rest of the resources that are part of the portal.
Schedule
We set up an events calendar that allows us to manage the events organized on specific dates.
Search engine optimization (SEO)
We prepare the portal to offer adequate indexing and organic positioning, with automated meta-information and manual content tagging.
Promotional newsletters
We configure email marketing tools, such as Mailchimp or Active Campaign, to create promotional campaigns, segmented based on users. e-mail marketing, with Mailchimp or Active Campaign, to create promotional campaigns, segmented according to the users.
Social networks
We link our social profiles, and we take into account the sharing of content directly from the web.
Subsites for events
Development subsites for specific events. The management is unified concerning the contents and the control of their visibility on different websites.
Access statistics
Inclusion of Google Analytics to be able to consult the statistics at all times and evaluate the data.
Tourism advice
We offer advisory service in the development and promotion of tourist brands and destinations, with special attention to the online world.