Fighting the NIMBY Syndrome with Energy Storage PR-Anna Martinelli

Demand for energy storage is being simultaneously stimulated and quashed. On the one hand, proliferation of renewable energy sources, the emergence of the smart grid, and the development of hybrid vehicles call for the constant development of new energy storage technologies. On the other hand, the age-old NIMBY Syndrome limits the extent to which these products can occupy actual space in our society. While the NIMBY Syndrome is understandable, it cannot be given free rein to prevent the development of technologies that will allow us to build a sustainable future. I believe that Energy Storage PR has the potential to go a long way in encouraging people to open their minds, resign some of their NIMBY woes, and offer the social support that is essential to energy storage development.

NIMBY has historically prevented the deployment of large-scale wind turbine construction, even in off-the-coast locales such as Cape Cod and Nantucket. The syndrome has also opposed the expansion of nuclear power in the United States, since nobody wants a “ticking bomb” near their town. Those seeking to utilize biomass power and thermal power have also found themselves immersed in NIMBY fights with the public. This is extremely frustrating for forward-thinking inventors of energy production and storage technologies that could potentially save us from looming environmental crises.

Energy Storage PR can temper the NIMBY Syndrome by ensuring that the right messages reach the public. All too often, NIMBY opposition stems from misinformation and poor communication between representatives of a given project and the greater community. An Energy Storage PR campaign can correct misunderstandings and help people understand why sustainable energy is so essential to our future. Energy Storage PR professionals can cast new light on an energy storage project and encourage people to view it as a social good, rather than a nuisance. They can conduct surveys within a community and promote the positive attitudes that emerge during the process. Social media platforms can be used to give the community the power to talk back and feel included in decision-making processes. This participation will help them come to terms with outcomes that they are not completely happy with. An Energy Storage PR campaign should also include some type of partnership with prominent members of society. Getting these rernspected individuals on board is invaluable, for they can rally trust and support from the rest of the community.

The ultimate goal of an Energy Storage PR campaign is to convince the public that the energy storage company is not the bad guy. Developers of energy storage technologies are crusaders for a sustainable future, and at times we have to let go and let them do their thing.
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