Article

Foreign trade company marketing websites

Topic: Business OpportunitiesPublished August 31, 2011

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Legacy popularity: 463 legacy views

We can see that many companies have established their own company websites, which can not lure more customers or bring more business opportunities through getting more offers or inquires. Such company websites can be called a storefront or a company card to present information of the company and products. Foreign trade marketing websites need to consider more points. First, the company marketing websites need to have marketing purpose to transfer customers demand to real business or send or receive offers and inquires. It is different from a static company website only posting some pictures and presentations. Second the marketing company websites need to comply with some search engine requirements or SEO requirements, including website outlook, website content and website links. Third marketing company websites need to have more applications. The websites need to allow customers to upload product information, company profile, technical data, customers’ comments, and different columns for customers to present more information. Through background stage, the websites could know more about visitors’ activities. So the company could adjust marketing strategies accordingly or maintain the customers relationship. Fourth, the language used on the company website need to be easily understood by foreign customers. Fifth, marketing company websites need to get more trust and credit from visitors. All the company information may let them trust you and have confidence on you. Sixth, marketing company websites need to present true and verified information, any unreal information may cause damage on company image or brand, which is very bad. If you have no company websites, you can visit IBUonline and register on IBUonline homepage to register and there will be one company web page with products for you, after your information is verified by IBUonline auditors.

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