Article

Fraud Prevention Tips For Online Payment Processing

Topic: Business OpportunitiesPublished August 11, 2011

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Like thieves who target brick-and-mortar offices, online thieves are often bold, going about their fraudulent business without fear of being caught red-handed. Online high risk merchants are susceptible to credit card fraud and other forms of identity theft that result in costly chargebacks to their high volume merchant account. Is there nothing that these businesses can do to reduce the number of fraudulent transactions that occur during their everyday transactions? Thankfully, there are some clear steps high risk merchants can take to significantly ward off would-be thieves: • Check the address: Although many online merchants would like to be able to offer their customers the convenience of providing a “gift address” for a particular sale, the reality is this is just too risky. Many thieves will use this opportunity to use a stolen credit card, because they can simply put down their own address for the shipping address rather than the actual billing address for the card. Today’s merchants are learning to require shipping to only the billing address of the credit card used for the sale. Another step many merchants are taking is to use the Address Verification Service (AVS) to verify that the address given by the customer is the actual billing address for the card. As the AVS usually cannot verify international addresses, many online merchants will not deliver out of the country. Finally, many merchants have a policy of only delivering products to a street address rather than a P.O. Box, further reducing the number of chargebacks due to fraud. • Verify orders: High risk merchants also scare off would-be thieves by posting a policy of verifying orders over the telephone. These wise business owners have learned that most customers who are using a stolen credit card do not want to talk to an actual person during a fraudulent sale. Usually, it is enough to post the warning; very few merchants actually make many of these phone calls. Even a normally high volume merchant account has learned to pay close attention to orders of strikingly high volume, as these orders may be a minor who is making purchases without permission or a thief who is using someone else’s money. A quick phone call can usually clear up any suspicious activity. • Splitting payments between several cards: If a customer requests that the high risk merchants put the purchases on several cards, this is an immediate red flag. Sometimes thieves will use this practice in order to attempt to “hide” the transaction from the owner of the cards—many people simply overlook a small transaction on their statement. Most online merchants do not allow customers to use more than one card per transaction for this reason. rnWith some experience and some trial-and-error, high risk merchants have begun to be creative with their transaction policies, thereby reducing the number of chargebacks their business experiences. There are new technologies and company protection regulations all the time, which means that high volume merchant accounts are constantly changing in how they handle their clients’ business. The most important factor to keep in mind is that next to providing excellent customer service, your business exists to earn profits and protect the investment of the owners, so take the time to learn these important strategies involved with making sure your clients’ payment are legitimate.

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Need a merchant account? Not all merchant account providers are created equal. They would be a strong alliance in building your business. Do your research and choose the best merchant account provider for your business. To find out more about high risk merchant accounts visit www.Ecorepay.cc

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