Frequently Asked Questions About SEO

When it comes to ranking well on Google and the other search engines, most people know that search engine optimisation (SEO) is the way to go in this day and age. For those who are unfamiliar with optimisation, however, it can seem like a veritable minefield of things that could go wrong. This often leads to a number of questions, and it is important to have them answered before signing up for SEO services.

1. Why is SEO important?
There are actually a number of reasons that make SEO important for anyone who owns a website, but they all boil down to the fact that these organic results are highly effective in drawing in traffic. For example, 60-70% of all your traffic will come from organic listings.

2. How do organic searches differ from paid ones?
There are actually a number of differences, but the primary ones include:
- Paid searches can be launched quickly, whilst organic searches take months to show any sort of result.
- Paid searches focus on a large number of keywords, whilst organic searches focus on only a few high-return ones.

3. Can anyone guarantee a #1 ranking?
It is impossible to guarantee a number one ranking for any keyword for the simply reason that there are simply too many factors that are outside the control of SEO. You should never trust a company who says that they can guarantee you the top spot.

4. If you reach the #1 ranking, will you stay there?
Unfortunately, rankings will fluctuate, meaning you could be number one today and number five tomorrow. SEO, however, is an ongoing process and if it is well maintained you should be able to keep your top position if you manage to achieve it.

5. How long will it take to see results?
This will depend on how old your website is. If your site is new, for example, you won’t see results until it has been in the search engine’s index for around 6 months. If your site is more than a year old, on the other hand, you may see results as early as a week after beginning SEO.

There are probably a number of other questions that anyone who is interested in SEO services would like answered before signing on the dotted line, but the six outlined above tend to be the ones that spring to mind first. If you are happy with the answers to the above questions and are thinking about taking your SEO goals further, you may like to complete further research or speak with a specialist to answer any other questions you may have.