From Mail to Mobile: Using Old Marketing Techniques to Reach New Audiences

Why Direct Mail Marketing?

Although consumers love to shop online, not all customers will go back to businesses after utilizing online coupons. In fact, most will simply move on to the next deal. Print coupons sent through direct mail marketing has a better track record in customer retention, and have the added benefit of appealing to the modern consumer’s online shopping tendencies. Here are a few ways to combine direct mail marketing with new school marketing methods to gain new, long-term customers.

Mobile Scan Code

The internet is ubiquitous now, housed in every computer, every fiber optic cable, and every mobile device. On-the-go consumers may not have the time to log in on their computers upon receiving your coupon code, but they do have the time to scan a code with their smartphones. More and more coupons are accessing customers using smartphone technology, and their efforts are paying off. If you run a local business, you can should keep in-house employees informed as to which coupons are valid and which smartphone applications your company takes part in. And though nearly everyone has a smartphone these days, you can also look into asking a mailing list broker for a list of valid contacts who own smartphones.

Charitable Tie-Ins

If you are a small business that wants to maintain or promulgate your community appeal, mailed coupons are a great way to promote your support of local charitable groups while gaining new customers. This can be accomplished in a number of ways, but you should begin by contacting a mailing list broker for a list of consumers interested in charitable work. From there, you have a number of options.If you are sponsoring a local fund run, you can tell participants to bring in their runner numbers to receive a discount or a free gift. If you are sponsoring a club at a local school, you can send out coupons with codes related to that club’s activities, or ask them to sign up for an email mailing list to keep up with that club’s progress. People will be glad to see that you are involved, and reward your efforts with their patronage.

Online Reservations

If you are offering a new online service, like an email mailing list or Live Chat, you can use mailed coupons to promote this service. Restaurants or spas can encourage clients to make reservations online to receive a discount (this will also cut back on the number of customers your secretaries or receptionists need to schedule manually). You can ask Live Chat representatives to give coupon codes to new and return consumers. Assure your existing customers that you value them past their first purchase by sending frequent updates and discounts, and encourage new customers to visit your online or offline establishment with enticing, integrated offers.