Furniture Logo Design Ideas – Dare To Say No to the Chair

If you ask me to name one image type that has been overdone in furniture business symbols then I would say that it is a ‘chair’. You can even check that on Google. Try searching for ‘furniture logos’ and you will notice that every eight out of ten symbols consists of a chair or a couch. Whether the company is selling antiques or contemporary office gear, a chair is such a generic image that seems to adorn all types of business marks. From illustrations to photographs, all has been done before. So the question here is that why do people use a chair for their furniture logo design symbol? The easy answer would be to say that it’s because it is the most easily understandable and relatable image for customers but in my opinion, that is just an excuse for lack of creativity. Want more reasons why you shouldn’t use a chair for your furnishing brand mark? Let me tell you! rnReason No. 1: They Are EXTREMELY Generic:rnThe main purpose of a trademark sign is to differentiate your company from the rest. rnDo you think that using a chair in your emblem can do that; especially when a zillion other companies have used it too?rnI don’t think so. rnNo matter how creatively that piece of furniture is drawn, at the end of the day, it is still an image that adorns many other monograms. rnIf you want to add a distinct edge to your brand mark, why not use something so unique that it is memorable at first sight.rnDo you remember the Starbucks logo?rnDo you see coffee beans or a cup of coffee there? No! rnYou see a mermaid and it is the distinctiveness of the image that they have chosen for their brand mark that makes it so distinctive and widely recognizable. rnReason No. 2: They Limit Your Business Options:rnWhen your company expands into a big construction business, would you still want a ‘chair’ representing your corporation? rnI highly doubt that!rnSo why not think 10 years down the lane and choose an image that would make any corporation proud, whether it’s a furnishing or a construction company. rnHonestly, if I wanted to buy myself an antique and intricately carved display unit or a book shelf then I would never be attracted to a shop with an image of a chair in their office furniture logo. Because, can I really trust a company’s creativity and imagination when even their trademark consists of an image that is supremely basic and stereotyped? In conclusion, if you really want to set your emblem away from others, then you need to set the chair away from you. The only time to use a chair in your company is to climb over it to fix the bulb.