Get the Competitive Edge through Unified Communication

Today, unified collaboration is the buzz word amongst CEOs, COOs, CFOs, CIOs and CTOs of all leading organisations. This is because a collaborative communication platform provides high return on investment (ROI) and gives the organisation valuable competitive edge. By availing a reliable web conference solution rendered by leading service providers, companies can enjoy unparalleled benefits, including, but not limited to, higher productivity and lower costs. The ROI of web-based communication technologies is realised immediately and can be enjoyed indefinitely. The ROI made in implementing a multipoint conferencing solution should justify the amount invested. This is one of the biggest concerns of all C-level professionals, especially in times of economic uncertainty. The solutions deployed within the organisation should be utilitarian, cost effective and easy to adapt to. By implementing unified communication collaboration (UCC) solutions, companies enjoy online conference call, video conference, web meetings, webinars, webcasts and instant messaging. Further, by revamping the telephony platform and integrating Internet-based calling technologies like VoIP and SIP, companies can enjoy considerable gains such as better voice clarity and low costs, among others. Cost reduction is the foremost benefit of UCC, as all organisations can quickly relate to that. There are various ways through which costs are lowered when online conference call solutions are integrated within the corporate communication systems. Thanks to digital communication, PSTN costs for local and long distance calls are reduced substantially. Likewise, costs incurred due to system integration are lessened, and professionals can make high quality, low cost international calls. Further, the charges levied due to third party conference bridges or services also recede exponentially when companies opt for UCC. Travel costs incurred when companies send personnel for business trips to negotiate deals are also eliminated, as multipoint conferencing allows them to carry out such functions from comforts of their desks. The only potential downside of implementing collaborative communication system is the added, though nominal, costs of hardware upgrades, software licenses and optional add-ons. These are applicable for organisations that make heavy use of webcast and web meeting services. Costs incurred are marginal when compared to the gains that companies enjoy if employees are deployed to remote locations or having them work from home. As communication and travel costs get reduced drastically thanks to web conference solution, companies experience notable improvement in staff and business productivity. Studies show that companies registered 30% savings due to efficient management, security and performance, all of which contributed to effective communication between different departments. By harnessing the potential of desktop devices for multitasking, these communication systems increase the productivity of personnel many times over. There are several other ways through which employee performance is improved due to the implementation of a UCC platform. As all information available on a computer or network can be accessed during webcasts or webinars, personnel can carry out their duties more efficiently. Web conferencing and webinar services allow collaboration and brainstorming between several geographically separated professionals, which saves considerable resources. The ability to communicate visually, usually considered best for conducting business, can be carried out with utmost ease. The responses, facial expressions and body language of interviewees can also be observed in a video web meeting. Such ROI achieved in deploying a unified communication platform are valued by organisations across the world. All these factors combined deliver the desired competitive edge for the company to achieve the pinnacle of its field.