Get Clear to Make Money - How to Define Your Target Market

If you really want to succeed in business, you must define your target market and know them intimately. The more narrow your focus, the more likely you are to create products which specifically speak to your target market’s problems – and solving a problem for a customer is the fastest way to a sale. You must: 1. Know who your customers arern2. Know what their problems arern3. Know what solutions you can provide them So, how to you get to know your target market? Here are my top 6 ways to define your target market: 1. Start with low cost research: Find forums (this can be online in chat rooms and discussion forums or at live events, clubs or associations) where your target market exists and then join them. Find out what they’re talking about, become part of the conversation. You’ll learn a lot about their issues. 2. Make a list of the top 100 problems your target market has. You might think 100 problems is a lot to come up with, but unless you can do that, you probably don’t know your target market well enough. 3. Put yourself in their shoes and think about their challenges. For example, I know some big issues for work-from-home mothers are a lack of time, and juggling work vs home. I know they don’t have time to attend 3 day workshops on home business development, which is why an online resource is a great way to help them. 4. Create a picture of your ideal customer. In your mind, create a real person with an age, a name, a family, how they dress and what they do. This is the person you should consider whenever you’re making a decision about your business – what would they think of your new product? 5. Constantly refine your products and activities by asking for feedback. Survey your customers to find out what they want specifically and then meet their demand. 6. Demonstrate you know your target market’s pain. You’ve probably heard that people are generally driven by pleasure or pain, and that people will do more to avoid pain than to gain pleasure. Once you know your market’s pain then market directly to that. Demonstrate what you can to do help ease the pain, what problems they have and how they can overcome them with your help. The more focussed your customer group, the easier they are to sell to. Clarity attracts money -- when you're really clear about exactly who is buying your product you can tailor what you do to suit them. © 2010 Home Biz Chicks WANT TO USE THIS ARTICLE IN YOUR E-NEWSLETTER OR WEB SITE? You can, as long as you include this complete blurb with it: Online entrepreneur Sue Papadoulis publishes the popular e-newsletter Smart Biz Chicks. If you're ready to jump-start your home business to make more money and have more fun and free time, get your FREE tips and FREE CD “Home Biz Success: the 10 Steps to Starting and Growing a Success Home Business” now at www.homebizchickscd.com. WANT TO SEE MORE ARTICLES LIKE THIS ONE? Become a Home Biz Chick member and you'll access specialised and expert information on everything you need to know about home business including how to generate a home business idea, how to put it into practice, and how to make it outstandingly successful. Join today.