Getting More SEO Value Out Of Your Social Networking Profiles

These days, there can be no denying that social networking websites and search engine optimization (SEO) go hand in hand, especially when it comes to promoting your business online. Look at any of the companies with websites that receive a huge number of hits – chances are, they have used their social networking profiles to boost their SEO even further. So, how can you get more SEO value out of your social networking profiles?

1. Link between your profiles.
A great way to think of your SEO strategy is as the wheel of a bicycle – each of the spokes represents a social networking profile, with the centre where they all join representing your website. Simply getting a visitor to one of your social networking profiles is not enough – by linking all of your profiles together (as well as your website), you encourage visitors to investigate your brand further.
If, for example, someone “Likes” you on Facebook, why not post on their wall to follow you on Twitter or join you on Google+? You never know where SEO is going to take visitors.

2. Promote your content.
Never forget that the backbone of your SEO strategy is marketing – you’re optimizing your website so that people will find you and buy your products or services. But, creating this content is only half of the SEO process – there is no point in writing amazing and creative content if no one gets the chance to read it.
Did you know that, every time you (or one of your followers), post some of your content on a social networking profile they are creating valuable external links for your website? Isn’t this what SEO is all about? You don’t have to post an entire blog or article either – just a snippet to get people interested and to click to read further.

3. Customize and SEO your profiles.
Your social networking profiles will rank on the search engines the same as any other website will. Take this opportunity to implement an SEO strategy on your profiles themselves – create custom URLs wherever you can, target keywords in your biography or information sections, and so on.

If you are trying to implement an effective SEO strategy for your website, do not forget to include your social networking profiles (and if you don’t have any yet, there has never been a better time to sign up). By using similar SEO on your profiles to what you would on your website, you can really boost the popularity and visibility of your brand, getting more SEO value out of them for sure.