Girls Change Their Barbie Dolls for Action Figures

Since always, Barbie has been the best-selling doll in the world. It’s estimated that in 2012 and 2013, the popular Mattel doll recorded unprecedented sales, which exceeded $ 1.2 billion. However, in 2017, sales barely exceeded 950 million dollars. In simple words, Mattel is having sales losses of over 200 million dollars. Although the world population has increased considerably since 2012 to the present day, many girls have lost interest in the most famous doll in the world. Why? One of the main reasons is the economic crisis that exists in several countries of the world. For many parents, the current value of one of these dolls is a real fortune. The second most important reason is the change in girls’ tastes. Before, it was frowned upon that girls played with boy's toys and vice versa. However, at present, feminist movements have given women more freedom of choice. In the past, Wonder Woman was a symbol of female power. Maybe at the beginning, she wasn’t the most beloved DC Comics character. However, with the pass of time, she earned a well-deserved position in the Justice League. Today, millions of girls have forgotten about their Barbies and have changed them into action figures of Wonder Woman and other superheroines. Although we cannot deny that the Barbie doll is still a leader in the market, in recent years its sales have been decreasing considerably. While the number of fans of action figures grows, new opportunities open up in the market for collectors. Each year, hundreds of thousands of people attend comic conventions in different states of United States. There, one of the main attractions is the sale of collectible action figures. Buying a collectible figure in places like these is always a good investment. Over the years, these figures are revalued and can be sold for much more than initial purchase price. However, it’s also true that not many people have enough money to buy one of those figures that are sold at conventions. Where to buy action figures at a good price? Many collectors wonder the same. However, the most advisable option is online shopping. Although there are other places where to buy action figures, shopping websites always have the best offers. If you are lucky, you can buy cheap action figures in garage sales. Many people have found articles on these places that end up worth several hundred thousand dollars. If you find an original GI Joe action figure from 60's, don’t hesitate to buy it. These toys are one of the most appreciated by collectors. The older and rare they are, the better. If you want to make the purchase and sale of action figures a lucrative business, you should start to buy cheap action figures. The secret is to invest the less and earn the more. Apparently, action figures will record unprecedented sales in the coming years, considering that now they are also the favorites of the ladies. So, who said that action figures are just a matter of boys?