Golf Club Marketing: Facebook or No Facebook?

Facebook or no Facebook?—that is the question. While not all golf courses and private country clubs have jumped on the social media band wagon, there’s no doubting the popularity of sites like Facebook not only amongst the general public, but for organizations hoping to garner more attention and/or profit from the millions of social media users out there on the web. In this article, we’ll explore the pros and cons of adding a Facebook page to your repertoire of golf club marketing tools and discover how you can reap all of the benefits of this powerful golf course marketing tool without any of the sacrifices. Cons of Implementing a Facebook Page • TimernIn our frenzied, fast-paced world, time is a rare and valuable commodity indeed. As a golf course or club owner, you probably have a ton of responsibilities already, and building and maintaining a Facebook page has the potential to be a very time-consuming task if you go it alone. • Effort and Learning CurvernAlthough creating a simple Facebook page is relatively easy, building one that is actually effective in increasing the results of your golf course marketing strategies is a whole lot more complex. You simply may not have the technical skills and know-how to create and upload videos, images, and other media designed to make your site interesting and compelling enough to attract a substantial following. Pros of Implementing a Facebook Pagern• Increased PublicityrnBy using a Facebook page to enhance your golf course marketing efforts, you’re opening yourself up to a whole new world of potential members. The majority of web users today are also members of Facebook, so if you’re not taking advantage of this golf club marketing strategy, then you’re missing out on a potentially profitable way of advertising your course or private country club. • Bigger ROIrnSince a well-crafted and maintained Facebook page is virtually guaranteed to attract more attention to your golf club or course, you’re likely to see a bigger return on your investment if you tap into the powerful possibilities of this social media giant. It could literally transform your golf course marketing campaigns, making them much more effective and profitable. So, the question is: do the pros outweigh the cons when it comes to deciding whether to add a Facebook page to your existing golf club marketing techniques? With ICP’s new Facebook Done4you service, they do. This automated service makes maintaining an effective Facebook page a breeze. By automatically uploading interesting golf postings, trivia questions, educational articles, and funny videos to engage your fans, drive awareness, and build your brand, you can enjoy all the benefits of an effective Facebook campaign without sacrificing any of your own time or effort. To find out more about Facebook Done4you, go to icptoday or call 866-636-6789 now and discover how your golf course or private country club can substantially increase its membership and revenue quickly and efficiently using the influence of social media.