Guru Blueprint Review: Does Anyone Still Buy Information Products Online?
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Eben Pagan recently released a video addressing this subject to mark the launch of Guru Blueprint, his new product. What's interesting is that he points out to his list of 200,000 people who have bought over twenty nine million dollars worth of products online.
That's a lot of business sales for him, but he supports that with facts and figures from clickbank, which displays on its site the rollout of over one and a half billion dollars, being just a single e-product selling site.
Additionally he mentions that ebook sales have grown by 71% in the last year overtaking audio book sales too! And this is when 90% of the reading population does not read ebooks at all! He expects the ipad and kindle to increase those numbers further.
And then there are more facts. Self-improvement products account for 13 billion dollars growing 10% per year. The info products industry is 400 billion plus and personal coaching about 100 billion. Ezinearticles.com is the 138th most frequented site and ehow.com is at 142. Wikipedia, the mother of information aggregators is at number 6.
So is entering the information and advice business a good idea? Many self made millionaires are in this segment. Peter Drucker has said the university in its traditional sense will not survive the century. The education lies outside and online learning is a multi-hundred billion dollar industry.
Once you have decided what you're good at you only need a computer and internet connection to build an information products business. Create articles and content to start with. This is where Guru Blueprint guides you with a million dollar experience.
The world is changing faster than ever. Author of "How To Swim With The Sharks" Harvey McKay says that the average work-person will see 10 to 14 different job changes by age 38! What does this mean? That information and quick learning will be the need of the hour more than ever.
So how does one start an information marketing business? There are 3 steps Eben outlines. The first is to figure out what you know that's valuable. Second is to target your niche of people who are looking to solve those problems. And step three is building your presence systematically online.
But there's a catch. And that is the one big mistake most people make right off the bat. At minute 25 of the 33-minute video reviewed here you will find the answer. Access the video by filling out the MEET EBEN form on my website in the author area. As a bonus you shall get the way to step 1 (knowing your strength) in a free exercise template along with the video. Trust me, you would never have thought that way before.
Why wait?
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