Hamimelon can be sold online and agriculture welcomes e-business era

20 tons of Hamimelon picked from the land and sold to the consumers, which only took 3 days thanks to e-business group buying mode. In the past, such fruit is not sold well. The market and sells channels are restricted by traditional sells mode, distributors and unhealthy market competition. The peasants can not make good profits although they have harvested fresh fruit. Now more and more peasants have started to sell fresh fruit online. They can sit in front of the computer and contact e-business companies or service providers to sell the products. All the products are sold in wholesale mode or commissioned to group buying and selling products. The advantage is that they can directly face the buyers now, in the past, the buyer and distributors must share more profit, but now sales chains became simple and less distributors could share the profit. In Zhejiang, Shandong, Hainan provinces, more and more peasants started online business. Agriculture is greatly benefited from e-business mode, and we can see both sides are happy since the buyers can sell more products at a good price and the consumers or buyers could buy the products at a low price compared with the business in the past. E-business is not restricted in influencing manufacturing industry or other industry. It is sure that e-business is also a powerful drive for agriculture development in China. IBUonline is a B2B e-business portal for foreign trade; IBUonline also takes positive views on agriculture e-business development.