Harbour and Beach Digital Signage

Dynamic selling is even encroaching on our leisure time, but in a fantastic way, now you will see outdoor digital signage at the harbour, but let us look at the hazards in installing electronic signage in a beach location. When any dynamic advertising equipment is used out of doors you do have to consider the environment it is located in, for example will the electronic advertising device be located in direct sunlight, this can cause all sorts of difficulties, as this will cause the TV to over heat in the LCD monitor enclosures. Everything has to be thought of, from the sun to the salt on the breeze, for illustration in heavy salt air, this will make any dynamic advertising equipment to fail, as the salt crystals will get into the monitor and rot the circuit broads in the devices and TV, so a special outdoor LCD enclosure has to be used, not just any out of doors Television case, but a stainless steel housing as one particular grade of stainless steel is used for beach and marine products and that is grade 316, as this has a high chromium content in the steel and significantly reduces any rusting that is present in the air, these are also used in food and pharmaceutical applications due to the high contact to bleach based fluids. The fashionable finish of a stainless steel LCD enclosure is astounding as typically the wealthy frequent harbour and beach locations on a regular basis, just look at the clientele who buy yachts and boats, so they would not tolerate a shabby looking solution. If a steel Monitor enclosures was used, this would be attacked with the salt that is present in the air and cause the LCD enclosure to rust possibly in the initial month; this is why 316 stainless steel is the favored choice. This would certainly look off putting to prosperous guests, so this additional purpose is why stainless steel is used. So what can be advertised on beach or harbour based digital signage, well the yacht club could promote their bar and restaurant, whilst local boat chandlery outlets could market their products and services, interesting directly with boat owners. Weather forecasts could be displayed so that anyone taking a trip is aware of possible hurricane and storm conditions coming their way. Now if the harbour club had a WIFI hot spot, an interactive digital Lcd advertising screen could be used, they could used it as a form of way finding and find out what restaurants are available at the quayside they will stay at next and even make a table booking for a meal in the restaurant. This would involve wiring the lcd poster to the Word wide web so that the consumer could touch the port on the map and then make their selection from the restaurants, bars, shows and even check out the environment before they get their. Electronic digital marketing is every where and being used to increase customers experiences, others are using dynamic marketing to raise brand awareness and advertise the new seasons range of garments. But what ever explanation they use them for, remember when you are drinking your Mai-Tai where you heard about digital signage at the harbour.

The author owns the leading manufacturer of LCD enclosures, their range of LCD enclosure offers protection for outdoor TVs in backyards and in outdoor digital signage.