Hindi TV serials on a rise

Current trends on TV revolve around game shows, reality shows, dance competitions and soap operas. Hindi serials have come a long way, right from the golden era of Doordarshan when viewers waited for the weekend to watch their favorite Hindi classic show on Saturday night. That time, owning a TV was itself a luxury. The arrival of satellite television gave a new dimension to television entertainment. Advancements in technology introduced flat screen TVs. The entry of foreign entertainment channels during 1990s was influential in forming an entirely unique market for the TV serials. Star Network, Channel V, Zee and other channels changed the pattern of Hindi TV through their programs. Among all TV channels in India, Star Network utilized new emerging opportunities that were unfamiliar to the Indian TV viewers earlier. With attractive content and a unique theme for every different TV program, the channels now showcase serials that entertain viewers. The changing trends From serials that lacked attractive content and a story-line, today channels have moved ahead with programs that people like to watch repeatedly. Today’s TV programs are a combination of a perfect plot, story and a theme. • TVserials like ‘Bade Achche Lagte Hai’ and ‘Kuch Toh Log Kahenge’ offer love stories that couples enjoy to watch at home. • TV serials like ‘Tarak Mehta Ka Ulta Chashma’ ‘Comedy Circus’ and ‘Khichdi’ are perfect examples of comedy. • Portraying beautiful women in daily soap operas is a popular strategy adopted by the Indian television industry to engage the viewers. Most of the daily soaps produced by Ekta Kapoor were appreciated. • With the kind of theme and story being telecast in the television programs, the audiences are soaring, not just in India but also in USA, Europe, UK and Asia. • Due to the rise of television networks and the Indian channels, viewers have accustomed themselves with various daily soaps. • TV serials sharing themes like comedy, romance, conflicts, relationships and humor are appreciated. • Reality shows like ‘Roadies’, ‘Stunt Mania’, ‘Big Switch’ and ‘Saach Ka Saamna’ give a chance for the participants to prove their talent. On the other hand viewers receive pure entertainment. The Indian television has now seen innumerable Hindi serials on a multitude of channels. Since then there has been no looking back. Reality shows and daily soaps are amongst the various categories of television channels that constantly receive appreciation. The changing trends in popularity of various categories clearly suggest the progress of Indian TV. Long gone are the days when viewers had to be satisfied with limited entertainment that was telecast on national TV. With introduction of cable TV and pay-per-view option, audience receives a wider choice to tune in their favorite program. Set-top boxes and HD TV have added a new dimension and technology in the programs with a record-view option. With Hindi shows like ‘Kaun Banega Corepati’ hosted by Amitabh Bacchan and ‘Khatron Ke Khiladi’ hosted by Akshay Kumar, the Hindi TV industry entertained millions of viewers.