HISTORY OF DIGITAL MARKETING

Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy. The big winners in the battle for buyer attention might be early adopters throwing resources into promising new technology that proves successful, or businesses who stick with a particular channel to build a huge following. online marketing started nearly when the Internet did – right after the first web browser became popular in the early 1990s, the amount of money spent on Internet advertising began to increase. These days, nearly half of many businesses’ advertising budgets go toward digital efforts. Basically, anything that you do online to get more eyeballs on you and grab people’s attention and, hopefully, at some point, get them to buy from you. The First Browserrn In 1990, Tim Berners-Lee invented the first “web browser” named WorldWideWeb (later renamed Nexus to avoid confusion with the World Wide Web). The idea of a web browser didn’t gain much popularity, however, until 1993 when the National Center for Supercomputing Applications at the University of Illinois released Mosaic, a graphical web browser that was easier to use and install. After these inventions, the Internet began booming. B2C E-Commercern While business-to-business (B2B) e-commerce had been popular since the 1970s, business-to-consumer (B2C) e-commerce didn’t become popular until 1991, when the National Science Foundation (credited for creating the first “Internet”) lifted its restrictions for commercial use of its Internet. Online shopping grew over the next few years and in 1995, the largest online retailer in the world, Amazon, was introduced. Search Enginesrn Even though the first search engine was technically invented in 1990 (and called Archie), it wasn’t until 1994 that the first search engine most like today’s search engines was invented. A company called WebCrawler released a search engine that indexed titles and headers of a web page as well as all of its content. Later that year, a search engine called Lycos was released that added to the features of WebCrawler by ranking results based on relevancy. After Google was invented in 1996, the company launched its AdWords campaign in 2003, which was the first system that marketers could use to serve ads in response to a user’s desires. Mobile Marketingrn In the late 2000s, Apple popularized the development of mobile apps and third-party software with its “i” operating system. Because of this, consumers were able to choose howrnhttp://www.way2digitalmarketing.in/rnthey wanted to consume their content and businesses began taking advantage of it by marketing their products and services through mobile efforts – a practice that is still growing today. online marketing, is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. Our Digital marketing agency services clients nationwide and can help you promote your business through mobile marketing. Contact us today to see what we can do for you