Honda’s version of Britain’s got talent

Over 80% of Honda vehicles sold in the UK are built by the 3,000 engineers at Honda’s plant in Swindon, Wiltshire. The factory produces around 600 cars a day for the UK, as well as export to 63 countries across the world. These cars are shipped around the world as well as around the UK so that there are Honda for sale in Kent and other counties. To raise the profile of its British built cars Honda has launched a campaign to find Britain's most talented ‘makers’; they are calling the campaign ‘Made in Britain’. The aim of the campaign is to find the UK’s highly-skilled crafters, builders, innovators and techno-gurus through a new Facebook campaign, which will offer outstanding creators 'Development Awards' worth up to £1,000. Honda wants to share with its followers on Facebook that it is not the only ‘maker’ in the UK, the campaign brings to light the doers, makers, builders, bakers - creators of all kinds in the UK and encourages them to share their work on the social networking site. Throughout 2011, there will be three categories for potential entrants to submit their efforts into: • Feb-June: Style - Anything from funky T-shirts and designer Tea-cosies to creative Sculptures, funky Furniture and even home-made Kit-cars. • June-Sept: Green - Products that have been created with consideration for the environment. It could be something that helps reduce existing consumption or could be an every-day item that has been redesigned using environmentally friendly materials. • Sept-Dec: Futurology - Whether it is the toaster of the future, an innovative new lawn-mower, a concept bicycle or even futuristic fashion, this is the chance for the British public to give an insight into the future! Steve Clark the Communications Manager at Honda (UK) said, "Britain is crammed with people making brilliant things, and we should be shouting that from the rooftops. We employ over 3,000 incredibly-skilled engineers at the Honda plant in Swindon, and every year they build 140,000 of the most innovative and reliable cars on the road. This campaign is about celebrating their expertise, and the making talents of the nation."