How 'Boring' Websites Boost Marketing Effectiveness

Although web 2.0 and all things 'social' are the rage in terms of marketing effectiveness online, why is it so many still use 'boring' websites? The fact is that the conventional static website still offers benefits that most profitable businesses both recognize and utilize that contributes to their bottom line! Yes I know search engines love blogs however for laser like business focus nothing beats a simple website built correctly! Here are 3 reasons a static website still plays a vital role for most profitable businesses even if they choose to use other web 2.0 strategies as well! More Structure A static website is usually built to accomplish an objective and therefore the structure is designed accordingly. These sites tend to remain consistent in their appearance and when change does occur it is for the sake of efficiency and effectiveness! Obviously these sites do not require the level of maintenance a functional blog may and to many this is a huge plus in terms of man hours and how it relates to cost! Less Chaos More interactive sites such as blogs tend to introduce changes constantly along with many forms of ads which can be distracting to visitors. On the other hand websites although less interactive and possibly even more boring are better able to maintain their business focus. Most profitable businesses got that way by focusing on their objectives and of course doing whatever they can to help visitors do the same! Much like a squeeze page that tries to eliminate as many distractions as possible to maintain visitor focus, a website serves the same purpose. Navigation Is Not Challenging On most websites the layout is normally direct and easy to navigate. Having archives available such as on a blog is great for people 'digging' for more information but can also tend to be a distraction as well! They may leave the blog entertained or informed but likely without making the purchase you had hoped for! Although blogs are very effective and more flexible marketing platforms they are challenged to maintain the business focus many websites are capable of doing! Websites as a whole may not be sexy, but they still manage to get the job done! Even with the ever growing popularity of web 2.0 the marketing effectiveness of the little old boring static website still impresses! Most profitable businesses utilize websites in their online platform mixes for their ability to maintain a laser like business focus. In this way they are found to be even more effective in their directness of purpose and efficiency. The 3 reasons discussed above as to why the static website still plays a significant role in online marketing are hard to refute. In reality the best of all worlds would be to use both websites and blogs to more effectively deliver your promotional messages to others.