How Can Your Customers Help Generate B2B Leads

Of all the things that you must remember when doing business, it is that your customers are one of your most important assets. Not only because they are spending money on you, but because of a myriad of other reasons. Primary among these is in terms of promotions. If customers are happy with a product or service, they are the first people who will start promoting it to others. It is a form of internal lead generation that can help your business find more B2B leads. Your customers can be a great asset to your business, especially if you are employing appointment setting services to help you gather the sales leads that you will need. So, how can you find these potential promoters?

1. Take a survey – this is the first step. Your aim here is to identify your best customers. Conducting a telephone survey can be very useful when talking to business owners, since this can be presented in a very professional manner. Now, the main question that you should ask during the survey is the likelihood that they will recommend your product or company to others.

2. Get them to post their reviews – those customers who rank high in recommending you to others are potential brand advocates. Have them post a review of your business in various online websites, like amazon.com or yelp.com. Make the task easier for them by including the link to the page where you want the review to be in. Train your telemarketers so that they know how to assist your current customers that want to provide reviews for you.

3. Encourage testimonials – yes, customer reviews are great, but what sticks to the minds of other customers and prospects the most are testimonials, a product experience that ‘changed the world’ of your current customers. It is good if you can post these testimonials on your website, but it also better if your customers post it on their social media pages, like Facebook.com, and put a link going directly to you.

4. Invite your brand advocates to interact with prospects – business prospects, before they buy or sign up, are very inquisitive. While your marketing team can address these concerns on their own, you can add more credibility by having your current customers answer those questions themselves. You can do that by organizing a forum, monitoring it so that disgruntled users do not bad mouth your business.

5. Give offers or promos to your best customers for sharing – after you create your marketing network, encourage your customers to share whatever promo or discount that you are about to offer. These offers can be in the form of white papers or webinars that your customers’ peers might be interested in. You should make sharing very quick and easy to do.

Another thing, while you can give your customers special discounts or promos for helping you in your lead generation campaign, this will actually make them reliable. You can show your appreciation in some other way. You can make your product or service much better, for a start.