How Employee Advocacy Platforms Help You Build an Engaging Program

As Jim Goodnight, the CEO of SAS points out “Treat employees right and they make a difference and they will.” An organization can expand its professional networks and build brands through the power of employee advocacy.

Employee advocacy programs organically promote an organization through its employees and associates. It is the practice of engaging employees through their personal social feeds, assets, and channels to raise brand awareness and drive business sales among their connections and networks.

To initiate this process, you need to truly believe that your employees can create a great impact for your organization. To achieve this, you must empower your employees to expand their professional networks, build brands and spread the brand’s reach among their personal social networks.

How Can You Build an Employee Advocacy Program For Your Organization?

ONBOARD:
The first step to onboarding employees, requires that you to set appropriate goals and define the tone and pace of your advocacy program. In order to build a momentum, you need to identify & target employees who are active on their personal networks. These employees will form the demo group for the program. Within your team, you need to identify a leader or an Advocacy Champion who can empower the entire workforce. With a well-formed branding strategy aligning with your company, you can kickstart the employee advocacy program.
COMMUNICATE:
Content has a vital role to play in digital marketing. Thus, your content strategy should be open to experimentation and must be improvised as per trending styles. You need engage your employees with content that motivates them to share it with their personal networks.
LAUNCH:
Before launching an employee advocacy program, you need to create curiosity in order to connect with your employees. Be prepared and execute your plan for launching the program within your organization. Nothing disappoints more than delay, so don’t keep your audience waiting!
GAMIFY:
Your employees need to be motivated and incentivized for being a part of the program. So, engage, entertain and reward your employee advocates using gamification and leaderboards. It will continue to build a positive and motivating environment in the organization.
SOCXO is an ideal platform for such sharing – it has an integrated rewards and coupons system that allows employees to accumulate points and redeem them on rewards. You have the freedom to customize your rewards as per preferences of your organization.
ANALYZE:
In order to measure the efficiency of the advocacy program, you need to analyze the results. SOCXO’s analytics dashboard provides a range of insights, including social media metrics and lead generation from websites. You can access this date to create a comprehensive report and track the efficiency of your program.
SHARE:
Use your success story to inspire prospect customers to get associated with your organization. It can also be an opportunity to create upbeat content which can be shared across your organization’s social media channels.
For more information approach SOCXO and help your brand grow organically.