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How it is possible to Redirect Visitors to your Mobile Website

Topic: Marketing StrategyPublished March 25, 2011

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-definition of "Mobile Marketing" From Wikipedia, the free encyclopedia "Though you can find numerous definitions for the idea of mobile marketing, no commonly accepted definition exists. Mobile marketing is broadly defined as “the use of the mobile medium as a means of advertising communication”[1] or “distribution of any type of promotional or advertising messages to customer through wireless networks”. A lot more certain definition will be the following: “using interactive wireless media to present clients with time and location sensitive, personalized data that promotes goods, services and suggestions, thereby generating value for all stakeholders".[2]" Facebook and Twitter are two of the most user-friendly sites on the mobile web - and which is fantastic news for those that are going mobile with their websites, given that it means men and women can right-click on bit.ly links in Twitter - and be automatically taken to a mobile version of your site, if they're accessing it from Twitter. The easiest technique I've seen comes from justtechnika.com, and involves inserting a tiny piece of JavaScript code on your primary website, "anywhere between and ". (I'd suggest right at the bottom of your page, so as not to interfere with search engine bots and site SEO.) I tried the piece of code provided - and it worked! I don't have permission to reproduce the code - I only discovered it nowadays, and there's been no time to contact the blog owner, but it is possible to locate the write-up with the code snippet at the following link: http://justtechnika.com/articles/find-mobile-visitors-to-your-website-and-redirect-them-to-your-mobile-site/ The quite best method to accomplish this is to set up redirects, to make sure that whenever a user is detected on a mobile, it goes straight to the mobile version of your site. You will find a number of tactics to do this, all based on detecting browser screen size. Treat Your Mobile Website like A Tweet So you've successfully redirected them to the mobile version of your website - now what? If you are re-writing a shortened, condensed version of your main website, treat it like a Twitter tweet: Just hit the high points, and strip out all the filler. (1 factor Twitter has done for us contemplating that its inception: Turned us into successful self-editors!) Think of your mobile site visitors like Twitter users, and you will enhance your targeting automatically: You've got about 2 seconds to get to the point, and half that once a lot more to show them where they desire to go. Don't use bottom of the page or sidebar navigation - basic tabs at the leading will do the very best job (and folks are becoming employed to looking there for them.) Make sure your kind fonts are huge sufficient, and easy to read (Verdana and Arial are two of probably the most common), and steer clear of "high tech" color combinations with dark backgrounds (unless your demographic is between 18 and 26): Most people find them difficult on the eyes. Make your site effortless to bookmark - and remind men and ladies to do it (your "call to action".) Above all, be consistent with each and every and each element. Right after all, you'd discover even Twitter confusing, if the colors and layout changed every single time you visited. The a lot more you quit to think about it, there’s each and every reason to go mobile together with your websites… and no reason to stick your head within the sand. Simply because mobile technology isn’t going to give up and go away. Don't worry - you'll soon get into the habit of "thinking mobile". But until then, bear in mind this maxim: Maintain it short... and sweet.

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