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How server downtime can spoil your blogging business?

Topic: Internet MarketingPublished February 12, 2013

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Are you into blogging? Well, if that is so, then you may have heard the term “server downtime”. Believe it or not, server downtime is considered to be the greatest enemy to the bloggers. When a new visitor tries to read your blog but fails to view it because of any web server error, then he gets a negative opinion about it. Even if your blog contains very useful information it is of no use if the visitor can’t see it. Your hard work to make your blog attractive gets into a vain. During a downtime visitors can’t view your blog thereby leading to a serious drop in website traffic. It also ceases your income and ruins your reputation. Sometimes it may take hours to get the problem resolved. If ignored, the downtime may persist for days together. You can’t even get access to your emails if your server is experiencing a downtime. As a result, you won’t be able to check whether any visitor has mailed you something or not. On the other hand, your visitors will think that you are not responding to their mails and may move away disappointed. Effects of Server Downtime We all know that server downtime can turn out to be a serious threat for any smooth running business. Even the reputation of blog owners are at stake because of downtime. Let us now take a look at how server downtime affects a blog owner and his blogging efforts: Loss of Productivity Most of the bloggers make money by publishing advertisements in their blogs. If the blog doesn’t run smoothly the advertisers may not show interest in your blog. Similarly the visitors search for other sources if they are not able to read your blog. And once they fall for your competitor’s blog, chances of returning to your blog are less likely. As a result you lose your clients that further leads to a loss in revenue and productivity. Your blogs’ ranking in popular search engines may also go down as visitors can’t access your blog frequently. Loss of Data We all know that there’s no point crying over spilt milk. Well, the same rule of thumb goes here. You should start taking back up your data very frequently. After all, you can’t get it back once it’s lost. Imagine that you have bought important data by paying a huge amount. But then, what if your server goes down? Well, at this hour you’ll lose all the obtained information. Hence, you need to create a back up well in advance. Know the Solution By this time, you may be well aware of how server downtime can affect your blogging business negatively. Hence, if you are serious about coming up with a great blogging career, then all you need to do is choose a good web hosting company like Monitor Scout. Monitor Scout ensures to help you with 99.9% uptime. You should also transfer your blogs to safe hosting which promises maximum uptime. Website downtime can turn out to be a serious threat for your blogging business. Hence, make sure to hire services from a web hosting company to keep downtime issues to the minimum.

Article author

About the Author

Jennifer Hughes has a graduate degree in Management & Technology. She started her career with Monitor Scout as a technical writer. She has expertise in website and server monitortechnology with keen interest in social media and jou alism. You can follow her at twitter@MonitorScout & also like her page at facebook@servermonitor.

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