How To Achieve An Excellent SEM Strategy Thru Growth Marketing

You’ve probably heard of the term growth marketing a handful of times or even more by now. But what does it really mean? To refrain from too much technical jargon that will only confuse you, growth marketing in the simplest terms is your key to attracting the right visitors to your business. It doesn’t just settle for any kind of “low key” visitors, rather, it targets those who are likely to stick around in your site and will hopefully add to your conversion rate or sales.

Search Engine Marketing (SEM) is like the silent partner with Atlanta SEO. SEM doesn’t receive much spotlight as compared to SEO but it is actually quite useful especially for today’s growth marketing leaders. Search does can not only attain a fruitful consumer decision across various channels and devices but it also offers bottom-line and on-track results. Today, I will be sharing with you some of the practices you can perform to snag yourself a great SEM strategy.

Know The Stages That Customers Share

Whenever the behavior of your customers changes your growth marketing plan will be affected, too. In order to fully understand your customers, you must spare some time to learn about the stages all customers go through in their buying decisions.

First is initiating a background check and buying landscape which they call as initiation. The second step is to research by looking through buying guides, remarks, and products that can live up to their needs. Next is the comparison of products that meet their criteria and such comparison will include the product’s features, ratings, reviews, and price. Fourth is the transaction or the process of finding places(s) to buy the products. Finally, the customers go through the experience stage where things like getting customer service, probing questions about the product’s maintenance, and purchasing additional products happen.

Your Campaign and Business Goals Should Be In Coordination

In order for you to have a winning SEM strategy, you must ensure that your SEM strategy is aligned with your objectives or goals.

Such business objectives are to:

Build brand awareness and perception by bidding on non-brand, brand, and your competitor’s keywords.

Attract new customers by using your SEM to assist customers in their purchase decisions.

Enter into new markets to gain more traffic.

Significantly Enhance Your Audience Targeting

Upgrade your audience targeting to the next level so that you can reach out to as many potential customers as you can. For you to do that, you must follow these two steps. First off, you need to build up more rich buyer personas while considering the three factors such as past behaviors, buying preferences, and searching techniques. Lastly, you use step number one in order for you to choose the right keywords and phrases that are most likely used by customers.

Combine Organic Search With Paid Search

If properly done, organic search can work well with a paid SEM strategy to produce the best results. How?

Display: A surge of conversion rates happens when research and display are being run together at the same time. Social: When customers click your social ads and paid searches, chances are they will buy and spend more. Television: According to studies, commercials are one of the triggers of a boost in search volume.