How to bring qualified leads to your website?

If you think that having excellent sales people on your rolls and quality products to sell should be enough for making good sales or turnover, then you are in for a surprise. Analyzing a company’s lead forms will give you an idea about its sales prospects and potential. Ask any salesman and he would say that the higher the number of qualified leads the better the opportunities of making a sale and reaching the targets. In fact success of a marketer is measured by the number of leads they generate, and sales personnel by the number of sales they make at the end of the day. Sales people failing to reach targets often criticize the quality of the leads and in turn the marketers hold sales people responsible for employing poor techniques.

Attracting Qualified leads by Creating Right Content

Effective marketing methodology needs air tight communication between marketing and sales teams. Teams involved in search engine optimization should gather inputs from front line sales personnel to modify web site content frequently. Search engine optimization team should use existing case studies on current customers and their experience with the product and sharing it on social media to direct qualified leads to your web site’s landing page and relevant blogs.

Identifying sources and offers:
The first step to attract qualified leads is by identifying the sources of traffic generation. This data would help you to analyze the qualification and close rates. With a sales workflow system to aid you, close the loop from marketing through the close of the sale. Of the many offer types, refine only such offers that close, by adding or modifying content.
It is also important to adopt a method of qualifying and capturing leads. In most cases we typically see the forms asking too many pieces of information which can obstruct conversions from site visitor to lead. Therefore you need to check your lead forms and arrive at the right number and balance of questions to keep the lead count up and also ensure that quality is maintained. Web site visitor profile should have all his or her web activity so that the content can be tagged to identify its value in the sales and buying process.

Lead Response Timer
Lead response and nurturing strategies are vital and it was found in a survey that average email response time was 19 and a half-hours whereas the optimum response time should be within the first hour. Also only 47.3 percent responded via email. According to the statistics web-generated leads decrease effectiveness by over six times in the first hour.
Once you have quality leads you need to have a suitable plan for distributing them by routing leads to the appropriate sales person through an automated process as manual assignment would take time losing effectiveness. Automatic leads distribution based on the customer profile collected through their web site visit should be based on geographic region, product, service they are interested in, etc. Optimum lead response time can be achieved only when the marketing and sales departments are well aligned, through effective content planning and integrating the buying process with the sales process.