How To Build & Nurture Relationships With Business Social Media
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Nurturing business relationships through business social media is easy. Treat them with the respect that you would give a life long friend. After all, you do want to keep your clients for life, don’t you? What is your favorite way to nurture business relationships? Leave a message in the comments!Related: Two Great Ways To Determine ROI of Social Media
- Treat your business associates online like hidden treasure. Don’t pitch them your latest sales gimmick but behave in a way that shows you genuinely want to solve their personal or business dilemmas. If you offer someone a great way to solve a problem that costs them time or money, then it’s like giving your new friend your chocolate milk in the cafeteria.
- Give away free information, product, or discounts. If you want people to pay you for your services, give them something to bite into first. Establish the crucial credibility for making the sale with your high-value freebies. Get them fascinated in your business know-how. Do it by giving away something that will make them want more.
- Remember personal things about your client like their birthday or where their parents vacationed when they mention it to you. Casually mention their family or hobbies and ask them sincerely about how they are.
- Stroke your business client’s ego. Did they have a bad golf game? Tell them you’ve never been able to score half as good as their worst par on a good day. Make sure you don’t come across like a suck up.
- Listen. If your clients ask why you don’t have _______ (fill in the blank) tell them you don’t know why you’ve never thought of that before. Tell them they are brilliant and that you are happy to provide that service or product within a reasonable amount of time.
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