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How to combine Dynamic and Static Elements in Your next Website

Topic: Business NetworkingPublished May 9, 2011

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A larger number of companies are choosing to launch dynamic websites when promoting their companies. This can be a great move, since these sites usually have more to offer the people who visit them, and are often much better at generating revenue than a static website would be able to do. However, they are not always right for your company. If you are not sure that you like the idea of going with a fully dynamic website, you may want to consider incorporating a few dynamic pages into your static website framework. Here is how you can accomplish this.

Can a website be both dynamic and static?
While it may seem as though you need to construct a site that is fully dynamic or fully static, the fact is that there can be a middle ground as well. There are an increasing number of sites that are considered to be “static-dynamic”. That is, the majority of the pages do use a static HTML framework in their construction. While they do use a static framework, the content changes each time it is viewed.

This is because the website uses tools that pull content from a database and loads it into the static framework each time a page is viewed. This means that while the site is built along the same lines as a static site, it gives the end user a very dynamic experience.

Elements that you may want to ensure are dynamic
There are some pages that you definitely want to ensure are dynamic in nature. These include forums, where customers or other individuals can discuss topics which either relate to your company or are more general in nature. You also want to ensure that if you are utilizing a shopping cart so that users can purchase items directly from your site that the shopping cart remains a dynamic element even if other parts of your site are static.

Why do you want to change the content on your site?
It is important to make sure that you ensure that the content changes on a regular basis. There are tools that can be utilized that will determine the frequency with which that information changes. You need to consider which sections will be changing their content and why you want the information to change. For example, you may want to alter the items that are being offered on

How often do you want to change content?
If you are going with a static-dynamic site, you may want to consider how frequently the information needs to be changed out. Remember that even if your site is dynamic, if it only offers a limited amount of information then your site can rapidly begin to feel stale and may cause potential customers to look elsewhere. How often you change your information is something that your website design team can help you determine and it may take some time for you to figure out the optimum frequency with which to change your site’s content.

By ensuring that you are working with an experienced and capable website design company you can be sure that your website will combine the best advantages of static and dynamic construction and promote your company as effectively as possible.

Article author

About the Author

Jeremy Horwitz is a freelance author who writes about various Website Design topics. To know more about Jeremy's Ideas please visit his website. www.website-design-company.net

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