How to create a Home Study Course that sells for £300 to £3,000

There's a lot of hype about creating information products such as 'home study courses'. Home study courses are the most profitable type of information products. You can make £300 to £3,000 profit per course. And the magic is that your costs are almost non existent. One of my £397 courses costs me just £18 to produce. That's a £379 profit. That's a whopping 2,200% profit margin! Each course I sell makes me the equivalent of a weeks work! That fact still amazes me. But the one thing you should know straight away is that creating a home study course takes a lot of 'hard work'. Let me repeat. Creating a home study course takes a lot of 'hard work'. Having said that, once you've done the hard work, you make a weeks wage for doing absolutely nothing. Your only problem will be what to do with your spare time. I'm not joking.

But before you run off creating your home study course...I've got a SECRET FORMULA that will save you countless hours of your time! Ready? The SECRET FORMULA is...

DO NOT WRITE A WORD OF YOUR HOME STUDY COURSE BEFORE YOU HAVE 10 PROSPECTS INTERESTED IN IT.

Let me repeat...

DO NOT WRITE A WORD OF YOUR HOME STUDY COURSE BEFORE YOU HAVE 10 PROSPECTS INTERESTED IN IT.

The 7 Steps To Getting Started

1) Write an email about your course that includes a headline, sub headline, benefits, guarantee & call to action. n

2) Include a magnificent guarantee (e.g. 3 year moneyback guarantee). Use your imagination to create a guarantee that takes all the risk away from your prospect and puts all the risk on your shoulders. n

3) Include a call to action! Your call to action must inspire the prospect to ACT! (e.g. I've got 23 copies of my XYZ home study course left. If you reply to this email within 14 days, I will let you try out my entire course for 30 days without forking out a penny).

4) Find 5,000 prospects for your course. (e.g. One of my home study courses gives my whole system for creating and selling high ticket information products. Before creating a single word of the course I located 5,000 prospects online and offline and put them in my database (word document). When I find a prospect I open up a word document called 'ProspectTracker' and add the prospect's details (email, name, address, web, phone, etc). I recommend keeping your database simple. Create prospect categories. My prospect categories are: authors, consultants, life coaches.

5) Send your email (see step 1) to the prospects on your prospect database.

6) Keep sending those emails until you get at least 10 people interested. When they reply wanting your course here's what you do. "Many thanks for your interest, but unfortunately we've sold out of the XYZ home study course. Our next batch should be available shortly. I have put you on our waiting list. In the meantime please except this gift to show our thanks." (e.g. attach a PDF document with information that relates to your course). n

7) When you've got 10 people interested, it's time to start writing your home study course. The formula I use for creating courses is simple. The more simple the system the more chance you have of succeeding. Try not to get too fancy. My courses consist of modules and cds. That's my 1-2 formula! The cds are usually filled with useful resources (templates, forms, etc) and audios. I create my own audios using a wonderful free audio editing sofware called 'audacity' and also include audios made by other experts (who don't mind them being them being bundled into my course).

Warning!

Do not do what everyone else does. Do not create your course and then expect people to knock down your door to buy it. That's crazy! I beg you not to go down that route. If you want to succeed in the information business get 10 interested prospects for your home study course before you create it.

Good luck!

I think you will have lots of fun being an infopreneur. n