How to Find an Email to SMS Gateway

SMS, which stands for Short Messaging System, is the system that allows text messages to be sent from mobile devices. Text messaging has become an important tool in modern communication; it has grown from a simple value-added service to a feature supported by phones held in the hands of over 80% of Americans. Unlike email, the routing of SMS is controlled through private companies that have a vested interest in preventing abuse to the system that would lessen its value to consumers. This makes it far more likely that the end user will continue checking their inbox with an expectation of relevant content. Text messaging is inherently the technology of mobile networks. Messages are routed through message centres that belong to mobile network providers. Access to these centres is limited to billable mobile devices and routes called gateways. There are many companies available, known as SMS aggregators, that act as middle men between mobile phone companies and businesses looking for bulk SMS solutions. These aggregators can offer the ability to transform emails, which use Simple Mail Transfer Protocol (SMTP), into SMS messages delivered to the end user's mobile device through an email to SMS gateway. The market for this service is still maturing, so options, packages, and quality of service differ greatly between aggregators. It is very important to know what to look for when shopping for the right email to SMS gateway. Bulk SMS is a maturing market, and as such, aggregators have widely varying levels of customer service, reporting abilities, and quality. Some of the companies that advertise this service are in fact only resellers and not full-time service providers. This can lead to inconsistent or even non-existent service when an issue arises. Even full-time providers can suffer customer service delays. It is important to make sure the company in question has a track record of successful turnaround times on client issues. A reputable aggregator will be able to offer references to prove their reliability. Just like email, the delivery of text messages can fail for many reasons. Incorrect hone numbers and blocked messages from the end user are just two of the possible reasons why an SMS message can fail. Depending on the aggregator, some, little or no information on the results of your messaging may be available. The company should be able to supply a summary of the data that will be available for feedback on your usage of their services. Finding the best email to SMS gateway solution through an SMS aggregator can be daunting, especially for those unfamiliar with the ins and outs of the process. Careful consideration of the available options, including reference checking, will ensure that the right service is found.