How to Get More Links through Creative Marketing Campaigns

After Google launched Penguin and Panda, businesses scrambled to rid their internet assets of duplicate content as not to get penalized by these changes in search engine algorithms. Generating links – whether from other sites, directory listings or social media – has been highly dependent on unique content and it’s getting more and more difficult in a very competitive online marketing space.

It comes as no surprise that one of the core services of any internet marketing company is the creation of one-of-a-kind content. However, it is a common practice for these agencies to take existing content and spin it into something different and sell it to their clients as their own. According to Matt Cutts, a Senior Engineer at Google, rewording or spinning content is not prohibited; however, it’s not effective in generating links and increasing traffic either.

So what exactly generates link and consequently, bring more visitors to your site? One word: Creativity.

Content is NOT Just Articles

An Internet marketing company which puts high value on creativity should be able to suggest a variety of other content executions other than web articles. While written content should play a central role in your internet promotion strategies, there are just some marketing objectives that cannot be met with written content alone.
For example, articles rarely pass as viral marketing communication materials. To generate buzz over a short period of time, you and your internet marketing partner should go for more visually arresting and engaging content such as photos and videos. People will be more eager to share these types of content than articles. Further, search engines such as Google put higher value on these types of content so you should expect ranking for these web marketing materials to be higher and more visible.

Going Back to Marketing Basics

Not just because you’re living in the digital era that you have to forget what the forefathers of marketing have thought you over the last decades. You just have to take these strategies and tactics and tweak it to fit a digital platform.

Does your company sponsor on-ground events? Take this tactic online and partner with famous and credible online denizens and come up with relevant and enriching activities for an online audience. Are you an advertiser? Tap into the expertise of a PPC marketing company and see your website traffic go up in a short period of time. Remember the marketing basics and see how you can transform these into web content.

Expand and Diversify

Work with your partner Internet marketing company in generating out-of-the-box content for your brand and website. Remember, when building links, you’re not just creating virtual directional signages to your online assets, it’s about building meaningful relationship with your target audience through compelling, interesting and diverse content.