How To Get On Oprah

Getting on Oprah is the quintessential life experience that tops most experts' and authors' wish lists. Unknown authors become ove
ight bestsellers and novelty items have become trendsetting sensations – thanks to the mighty “O” show.

So what is the pathway to talk show heaven? Having produced and directed for a long list of well-known network and nationally syndicated talk shows over the years, I know the process by which guests are chosen. I’ve been on the receiving end of countless pitches from publicists, agents and aspiring guests and have had to decide who would make the cut.

First, unless you’ve already succeeded in making the national headlines figure that your appearance on Oprah, the Today Show or other programs in that league are at least three to four years down the road.

Plain and simple, in most instances you must appear on local talk shows first to gain experience, credibility and to earn your way to the top. Few producers or talent coordinators will schedule you without seeing a demo disc of your past appearances. Even local shows want to know that you’ve got the goods.

And what are “the goods?” Charisma is the key factor that separates a great guest from one that won’t be asked back. Yes, know your stuff, be an impressive expert in your field and speak in short and entertaining sound bites – but above all be engaging. Some people are born with the gift of gab – but most must acquire it through experience and coaching.

Another way to hone your celebrity presence is to create or commission media products. If you hope to stand a chance to make it to the peak of the talk show circuit, you must have some products professionally produced. There are several companies who specialize in capturing the best of someone's personality and expertise on video. Find one that you trust and one that matches your philosophy and aesthetic.

Experts from every profession are discovering a whole new world of possibilities by just stepping in front of a camera.