How to lift your site loading time?

What is the purpose of a website? It depends on what type of site it is…like if it’s a blog, then it serves as a platform where you can speak out & share your thoughts, if it’s a business website then it should be good enough so that it can make money for you. Here the common standpoint is that the both type of sites must have a large amount of traffic to serve it’s purpose. Webmasters do know this and make their site as much appealing as possible by using tactical web design & development process but while paying attention to improve the site’s appearance they often miss out on the issue of site loading which is very crucial from a user’s point of view. Depending upon the site loading time a user may decide whether to stay or click on the ‘back’ button.

A recent statistics shows us that a user waits for as much as 3 seconds for a site to load, otherwise he/she may hit the back button, so you see if your site is too slow then it’s bound to lose a large portion of it’s potential traffic. As it has become a part of good user experience, the big G is also counting on site loading factor to determine whether your site deserves to appear in the search result or not, it means if your site is too slow then it is more likely to have a low ranking in the search result page.

I guess you have read this far only because you are searching for a way out of your site loading problem! So let’s get familiar with the possible factors that can affect your site loading time.

When the hosting server gets a plenty of http requests then the site loading time suffers, some of the general http requests include images, style sheet, scripts etc. One should remember that big image files as well as big size non-graphical files can also contribute to the site loading problem, so in order to optimize the site loading time you may consider shrinking the image size, altering the website layout & optimizing the codes.

You may use image shrinking tool to regulate the image size, you would not even have a hard time finding online image shrinking tool as there are a plenty of them, just search it on Google. Once you are done with this step, consider optimizing the image dimension so as to exempt your server from the burden of checking whether resized image dimension is compatible for web or not.

JavaScripts can vastly affect site loading time, therefore it’s a wise idea to postpone the javscript & let it run only after the entire site has loaded, in this manner you can enhance the site loading time to a noticeable point.
You can also merge all your javascripts & css files into a one single file, this solution has been helpful to a lot of webmasters including me also ;)

Minimize the coding part, eliminate the comments (HTML), empty elements, white spaces etc, and along with this fix all the broken links as it will eliminate the chances of bad requests.

There are also other ways to fix run time issue but if you ask me, these are the simplest things that most of the webmasters overlook. Only improving the site run time is not our goal but it can significantly leverage your business conversion as well as search engine ranking.