How to Not Lower Your Coaching Prices

Coaches are afraid to talk about money - that's a fact! Sometimes when I am talking to a potential client for the first time, it is very hard for them to tell me how much they charge. And I am not even their potential client! I can only imagine how hard it is for them to have the money conversation with their potential clients.

However, if you want to have a profitable coaching business, you must be able to have a conversation about how much you charge with your potential clients. After all, if you can't tell them how much you charge, how are they going to decide whether they want to hire you?

Here is what you should do:

1. Decide On Your Price.

Before you can ask your clients to pay you for coaching, you must decide how much they should pay you for coaching. Decide how much you would like to charge for coaching and stick to it!

2. Do Not Lower Your Price If A Potential Client Tells You He Can't Afford You.

Many times after you have a conversation with a coaching prospect, the prospect may tell you that he or she can't afford your services and ask you for a discount. The worst thing you can do at this point is to give in and offer a discount.

Don't lower your prices! When you lower your prices you de-value your services and show your potential clients that your coaching services are not worth the price you are asking for them. Is this really a message you want to send out?

3. Offer Other Options Instead Of Lowering The Price.

A much better solution would be to offer something else, at the price point that the client can afford. For example, offer group coaching instead of one-on-one coaching. You can also offer a product instead of your coaching services - offer an ebook or a teleseminar or a study guide, which are also priced lower than your coaching services.

Make sure you charge what you and your coaching services are worth and you will become a successful coach in no time!