How To Increase Your Customer Base

Using direct mail postcard marketing, exclusively, will help attract customers and grow your business or professional service practice. Repetition is key to your postcard marketing success. A monthly direct mail postcard marketing campaign will cost approximately six dollars per name per year - a very cost effective way to build your business.

"Consider the Midwest School of Music, in Indianapolis, IN. When the owner returned to teaching piano, she used a postcard campaign to get her business started. In a month she had 40 students and hired another teacher. Now a few years later she has 32 employees and has opened a Chicago branch. Aside from a Yellow Pages listing, postcards are her only means of marketing. She tried others, but stopped them all because postcards proved most effective." *

Postcards are effective because of these four reasons:

Builds Credibility - Your customer will begin to believe you exist when they see your postcard over and over in the mail. It communicates credibility and gives people the idea that you're established, a key player, and not going to go away. Some people may respond right away and many do not. This is why repetition is key to growing your customer base.

Visual Imagery - How you say it is just as important as what you say. The visual imagery you select, to carry your message to your target audience, will either get your mail piece noticed or tossed. The graphic, size, and finishing on the postcard all play a role in creating an effective message that is noticed and read.

Easy to read - Postcards convey the message immediately. There are no envelopes to open and with an eye-catching graphic on the front there is an interest in knowing who sent it to you. The reaction is to turn the card over and see what the message could be. With a postcard, even if the recipient throws it away, they already saw your message.

Generates Interest - The purpose of a postcard is to generate enough interest so that the recipient responds. Relay one message, even if you have many services to offer. Make the message intriguing so the recipient wants more information. Provide them with resources to get more information with a phone number, web site, and even an email address if they have a question.

Direct mail postcard marketing is used by many businesses and professional service providers. The neighborhood restaurant wants your business so they offer you a two for the price of one dinner special on certain nights. Real estate companies let you know which houses are for sale or have been sold in your neighborhood. A local dentist would like you as a patient so they offer you reduced rates. This easy to read medium carries your message to your recipient inexpensively and with great results. nn* www.startupnation.com

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