Hybrid Adobe Connect based Conferencing Solutions for Growth in Emerging Markets

In a growing market like Malaysia, maintaining constant touch with clients, vendors, transporters and employees based in foreign locations is a key ingredient for organisational growth. Companies based in the country export products like electronic equipment, petroleum and liquefied natural gas, and palm oil to nations like Singapore, Japan, USA, China, Thailand and Hong Kong. This gives rise to the need of a conferencing solution that empowers exporters to remain in contact with associates at all stages of product cycle. In such a case, an integrated communication product that brings together hybrid audio, web and video conferencing is ideal. Adobe Connect is a Flash-based web conferencing solution that has gained traction due to its excellent collaborative features. This solution supports communication between a wide range of conferencing options, from one-to-one to multipoint meeting rooms. It has features likes attendee management, sharing, notes, video, whiteboard, polls and Q&A, which are essential for a productive web conferencing experience, especially for mission critical projects. Those looking for a complete conferencing experience with extensive audio and video calling capabilities can opt for a hybrid solution. Such a solution would be capable of delivering a high quality remote meeting experience through HD video conferencing and a choice between VoIP and PSTN based audio calls. This type of hybrid audio web video conferencing solution is ideal for an emerging market like Malaysia, since VoIP based connects are not widely used, whereas they have become the norm in developed markets like USA. Therefore, a company using PSTN based connection can join the same meeting room where other attendees are using VoIP. This offers the users tremendous versatility as they can switch between the two audio calling options depending on location and call costs, thus bringing down communication expenses. Arkadin OnePlace is a unique browser-based hybrid conferencing application that is powered by Adobe Connect. This flexible and scalable Flash-based solution offers umpteen choices of features that can be customised to suit the dynamic needs of a growing organisation. It is deemed ideal for a variety of requirements, from screen sharing between small groups to high profile events for a large group. It offers a unique ‘personal web-based collaboration’ experience without any additional hardware costs, which saves the spiralling communication expenditure usually associated with a high end solution. Conferencing products offered on the ‘Software as a Solution’ or SaaS model, like Arkadin OnePlace, will be ideal for companies that need a Unified Communications and Collaboration (UCC) solution. This model ensures that users can increase or decrease the number of participants in the meetings in accordance with their growth rate. Such solutions offer all the benefits that traditional UC products are known for, including lesser amount of travelling, fewer carbon emissions and minimised conferencing costs. However, the biggest benefit of a hybrid UCC solution would remain the versatility; for example, lawyers within the country can now handle cases without ever visiting a remotely located courthouse with simple audio conferencing. The same principle applies on these hybrid conferencing solutions, though the applications become much wider, since international calling and communication is much more cumbersome and extensive. Thus, a hybrid calling solution can prove to be useful for companies in the Malaysian market.