Article

Importance of Domain Name Variations

Topic: Business Start-upPublished December 9, 2011

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How many domains your website require? One of the important strategies adopted by most of the companies is the record of large amount of fields to protect their brands and products. It is a correct strategy to be adopted by all who wish to start a serious project on the Internet. Lets see an example. Let's assume that your company is called "ABC Ltd." and it produces smartphones. The name of the smartphone you produce is A200. 1. Record all the variations of the name of your company. In this example I have register the domain abc.uk . In the case of international domains will be important to record and abc.com abc.net . Since this phone is also important to record the domain name abc.mobi . The.Mobi is aimed at mobile sites. 2. Try to imagine if there is the possibility of typos and errors. Record the name of the fields with errors that you believe are common. You must create a page for each domain telling the client the correct address of the site and redirecting access to its front page. 3. Register the name of the niche or market segment that you serve. In our example we will register the domain smartphone.uk . 4. Record the name of your product. In the case we will record A200.uk, A200smartphone.uk, smartphoneA200.uk . 5. Record the names of all the plural when possible. We will then register the ABC.uk, ABC.com, and smartphones.uk and smartphones.com . It's amazing how people confuse the fields in the plural and singular. 6. If any name has accent is important to note the marked area. Some of the registrars allow this type of record. You need a separate record for domain with and without accent. What to do with so many areas? In the case of domain that uses the name of your company .com, .net, .mobi and the variations in accent and in the plural should be directed to the first page of your site. The best way to drive is using the 301 redirect from Apache. Check with your hosting company to be done this way. Since the domain name of your product and market monitoring is important to direct accesses to pages that talk about the list of product or products you offer. Depending on your activity and the amount of products you own similar names may be necessary to record dozens and dozens of areas. The cost of this Domain Registration will certainly be lower than the losses you will have if these domains are registered by a competitor or a malicious person.

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