Importance of a Business Logo

When starting a business there are many things to think about but sometimes even the smaller things that are just as important as the bigger things slip our mind, What is the one thing when you see the companies that appear in the world today, in the form of billboards, bus ads, tv advertising, giant posters, flyers, leaflets and even brochures. It is the logo. Every successful company and there is a very important reason behind this. The mechanism of branding and brand association cannot survive without logos.

What will Coca Cola be without its signature cursive along the side of its many bottles and cans? What will Nike be without its tick? Adidas without its 3 stripes? I think you are starting to get my drift. A company without a logo is like a person without its arms, it cannot reach out and grab the consumer with its visual stimulation. Logos and branding come hand in hand and branding is very important to let your consumers where you are in the market, what is it that you do and what is the nature of the product you are selling.

Most consumers in a recent poll revealed that they barely remember the words of most product packaging but things like colour and a creative logo really stand out. Even a mascot can be considered to a company’s logo – something companies like Kellogg’s, McDonalds and KFC use to brand their products. Another reason is that logos are a self contained universe of corporate meaning itself and this is something that the consumer always takes away from when a company does anything that involves changing brand strategy or introducing corporate social responsibility.

If we are presented with the Body Shop logo we know instantly it stands for the all natural, the untampered, a company aligned with the green movement and one that tried to reduce poverty in difficult parts of the world. See what I mean by the power of brand and logo recognition? Ok let me give you another example.

Presenting anyone with the Apple logo and what keywords do they come up with? Young, creative, dynamic - a company in the leading technology of design and consumer sound - a company that pushes the boundaries with touch technology. No matter how much you try to educate anyone about your product; a logo is a universe in its own – an educator and an informer. Another example – Adidas. Street, urban youth, fashionable, sporty. Nike – pure sports enthusiast, training, hard core. Such examples tell you how important a business logo is in any corporate strategy that you decide to execute.

This is something that will appear on your name cards, all your EDM’s, marketing collaterals, it will represent your company and educate consumers in your brand, your direction and will be the trigger that lets them know you are what they should be looking for when they have a specific consumer need to fulfil. This is the power of a business logo – don’t ignore it.