Improve your Next Twitter Promoted Ad Campaign

Twitter's promoted tweets are unlike their Google, or even Facebook equivalents.This is due to a couple of points that make Twitter unique: > Twitter is a nearly unfiltered feed of everyone a users follows, algorithms play a small role in the content presented. Facebook controls nearly everything based on algorithms. > Twitter collects fewer data points on users, minimizing your ability to target them with your Twitter promoted ads campaigns. Facebook, as we well know, has the name of your high school, last place of employment, and the phone numbers of all your ex-girlfriends. Facebook is creepy. Your Twitter promoted ad campaign is likely to hit a few bumps, but this article will seek to push you more towards the right direction as you seek to bid on the right keywords that you’ve already chosen as your target audience’s most used words.

Use hashtags correctly in your Twitter Promoted ads

Hashtags make Twitter go ‘round, but some people go overboard with them. Two occasions when you will NOT want to use a hashtag during your promoted tweet ads will be: > If you are bidding on a keyword that is in the hashtag. Twitter promoted ad campaign will take care of associating those keywords with your tweet, use your 140 characters a little wiser. > If your goal is to tweet out a link to drive Twitter users to your, why give Twitter the option to click on the website or hashtag link? Twitter’s advice on the Website Card tool can also help you drive visitors to your website.

Analyze the size of your Twitter audience

You want to be sure that the audience you're going to target on Twitter is large enough for a promoted ad. I don't mean your number of followers, I mean the total number of people all across Twitter who may be interested in your content. When I set up a test Twitter ad campaign I was contacted by a member of the Twitter ad team who recommended that I have an audience size of at least 300,000. This would ensure that there were enough potential users available to make the campaign worth my time. If your Twitter promoted ad campaign is for a small business in a town of 30,000, your social media money may be best spent elsewhere. The same goes for an event with a maximum attendance of 10,000, where you only think that around 75,000 would be interested in learning about it. Your Twitter ad time may be better spent working on promoting your hashtags for the event.

Outbid everyone else by a few pennies

Each keyword that you can bid on during your Twitter promoted tweet campaign will come with a suggested amount. Many users take this as the exact asking price and bid the amount asked. Adding a few extra cents on top of that asking amount will help you win more often. Another 5 cents isn’t much, but you usually do not pay that higher amount as CPC is usually lower than what you are bidding. This places your Twitter promoted ad in front of more relevant Twitter users, while keeping your costs down to a reasonable level.