Internet Marketing Plan - Your How To

Successful online campaigns are created with a solid internet marketing plan. Right now the internet is in such a state that it is very easy to get overwhelmed! Stop! Don't stop until you implement the action steps required in your internet marketing plan.

What Are Your Internet Marketing Strategies?

So what are your options for marketing online? There are many strategies available to you. They are roughly broken into 1) social media 2) content marketing and 3) paid advertising.

Social media and content marketing are good strategies to begin with as they are mostly free. Of course, there is overlap of these areas as you can have paid advertising on content and social media sites.

Marketing Platforms

Social media platforms include such sites as Facebook, Twitter, YouTube, Blogging and more. Being free to join is a great appeal of these social media sites. Social media sites will require your internet marketing plan to make time to maintain and keep your profile current. Most of these sites "market" well if you update daily.

Content marketing is great to share your knowledge online. The content sites allow you to create and share videos, articles and more. The thinking behind sharing content is to become an authority or expert in your chosen field.

The internet was built on the sharing of knowledge. Google was founded by two PhDs who originally created a way to search and index university publications.

Any content you share will allow you the chance to be indexed and tagged in the search engines. Your online "popularity" will depend on several factors which will give you a perceived authority.

And any paid advertising is part of your paid marketing strategy. It is possible to pay for advertising on social and content networks such as Facebook and YouTube! How's that for the evolution of your internet marketing plan?

Online Marketing Knowledge

The above strategies are a few potential options when doing internet marketing. How familiar are you with the above strategies? Do you describe yourself as a marketer? Do you have an internet marketing plan in place? How do you want to start marketing?

Prior to implementing your marketing, you will need to consider answers to several questions. When marketing online, it is possible to spend a lot of money and have very little results. It is also easy to spend little money and get big results. It all depends on your internet marketing plan. How you implement your internet marketing plan will determine your success.

Once you create your internet marketing plan, then you can begin to implement. Your actions and strategies will grow and adapt as you become more proficient. And the magic begins sometime at this point...

Internet Marketing Expertise

A solid internet marketing plan will take the following into consideration:

1. How many sales online.
2. How many leads generated online.
3. Hours of daily internet marketing available.

Beginner - Zero to very few sales online. Generated between 0-10 leads online. You can devote 1-2 hours daily for internet marketing.

Mid-level - Some online sales. Generated less than 100 leads. Can allot 2-3 hours for marketing online on a daily basis.

Experienced - You have made sales online. You are generating 10+ leads daily. 4-6 hours of daily marketing.

Your internet marketing plan should consider the above when making your decision. As with any marketing, online and internet marketing can be a full time effort in time, resources and energy.

What To Focus On - Your Internet Marketing Plan

Choose from the following broad categories when choosing on what to focus on. As a beginning and mid-level marketer, it is highly recommended that you focus on ONLY ONE from each of the categories. An experienced marketer can easily handle two from each category as well as blog.

Social Media - Facebook, Twitter, Yahoo, Myspace, Blog

Content Marketing - Squidoo, Hub Pages, Articles, Video Content, Blogging

Paid Marketing - Google AdWords, Yahoo!/MSN PPC, Facebook PPC, Ezine PPC

When considering paid media strategies, you MUST begin with a minimum of $300-$500 per month in advertising dollars. Continue this for at least 6 months.

Good luck in your internet marketing plan and advertising efforts.