Is a “Static-Dynamic” Site Right for your Business?

When most people think of website development they only think in terms of a static site or a dynamic site. They do not realize that it is possible to have a combination of the two types of websites. Static-dynamic website offers all of the benefits of a dynamic website without losing the benefits that a static website structure can offer. Here is a look at the static-dynamic website and how it can benefit your company.

Why a dynamic website is not always good for your company
A dynamic website is much better than a static website in many ways. It can give your customers a customized web surfing experience. It can also take much longer for a dynamic website to feel stale or outdated. Because of this many companies have jumped on the dynamic website bandwagon. It is true that these sites can result in an increased amount of revenue for your company, but they do lack one important quality: they have elements that search engines consider to be important when determining site ranking.

What this means for your company
It simply means that if you choose a website design that is strictly dynamic you will find that it takes you much longer to get the search engine rankings that you had hoped for. Unless they know your specific URL it can be harder for potential clients or customers to find your website. They may come across the websites of your competitors first and this can translate into lost revenue.

If you are interested in ensuring that your site is search engine optimized but still has many of the advantages of a dynamic website you may want to consider building a static-dynamic website instead. Here is what you need to know about these versatile websites.

What is a static-dynamic website?
A static-dynamic website is very similar to a dynamic website in many ways. The content changes on a regular basis. The graphics and other elements will also change depending on the actions of the viewers. There is one important difference between a strictly dynamic website and one that is static-dynamic.

A static-dynamic website is not ASP, PHP or CGI driven. It uses the HTML framework that is favored by search engines. A tool draws constantly changing content from a database and places them in the static HTML website framework on a rotating basis. This means that you end up with constantly changing dynamic content and graphics but still end up with a site that is preferred by search engines. It is likely that your site will enjoy a higher traffic flow than it would if you had a strictly dynamic website.

How to get the site you want
You need to be specific when you are speaking to your website development team. You should make sure that the company you work with has experience working with the static-dynamic format. You may also want to take a look at the work that a company has done in the past and decide whether the general style and format are what you are looking for.