Is specializing in marketing a good choice for BBA/MBA?

Marketing is an age-old profession and is one of the most popular specializations chosen by BBA and MBA students. It is an exciting field with tremendous opportunities for skilful students. If you complete a Marketing program from a top business school in Hyderabad, Bangalore, Mumbai, Delhi, or any other big city in India, you could get a great industry placement and kickstart your marketing career. Let us take a brief look at Marketing courses, and what kind of opportunities they can unlock for you in the future. BBA in Marketing BBA in Marketing is a three-year course divided into six semesters. The first four semesters cover areas that are common to all BBA programs in India. The last two semesters focus on Marketing studies alone. Here are some of the subjects commonly included in a BBA in Marketing program- ● Consumer Behaviourrn● Economic Analysisrn● Marketing Concepts ● Marketing Ethicsrn● Principles of Marketing Sales Managementrn● Business Lawsrn● Marketing Auditsrn● Brand Managementrn● Market Segmentationrn● Industrial Marketing On average, you could expect a salary between 3-6 LPA after graduating as a fresher. The best BBA colleges in India offer some excellent placement packages so you should always opt for a top B School. However, to maximize your earning potential, it is advisable to pursue further education, such as an MBA degree in Marketing. MBA in Marketing An MBA in Marketing is a very popular choice amongst students due to its vast field and scope for job opportunities. Every company requires a Marketing team for optimum performance. Hence, Marketing MBA graduates are always in demand. You will require a Bachelor’s degree in a related field on order to pursue an MBA in Marketing. You will also have to appear for an MBA entrance exam such as CAT, SNAP, NMAT, etc. This depends on the college you are applying to. Here are some of the subjects commonly included in an MBA Marketing program- ● Strategic Managementrn● Business Environmentrn● Marketing Managementrn● Cost and Management Accountingrn● Product and Brand Managementrn● Advertising Managementrn● Financial Managmentrn● Managerial Communicationrn● Logistics and Supply Chain Managementrn● Retail Managementrn● E-commerce The average salary of an MBA Marketing graduate is around 8 LPA. This vastly depends on the institute where you got your degree from. Here are some of the common job profiles of these graduates- ● Marketing Managerrn● Brand Managerrn● Sales Managerrn● Head of Digital Marketingrn● Market Research Analystrn● Sales Manager rnConclusion All in all, Marketing is a very good field to specialize in and there are plenty of job opportunities for qualified Marketing candidates. Symbiosis Institute of Business Management in Hyderabad is the best B School in Hyderabad offering an MBA program in Marketing. It has an excellent curriculum and fantastic placement opportunities.