Is Your LinkedIn Marketing Working? 8 Visibility & Profit Skills

Maybe like me, you started with Twitter and made mistakes of collecting followers and just shooting out messages to the ethers, some who came to my site, but most did not buy. The same for Facebook. That’s why I turned to LinkedIn over 2 years ago, because at LinkedIn, my book coaching business and 13 books sold increased 10 fold over the other venues.

Maybe you signed up for LinkedIn, posted a quick profile, then left it up to luck. You can go way beyond luck, and tune up your LinkedIn skills. I love LinkedIn because you can interact here in groups with your target audience. Not just a flash of URLs, but real questions and answers, and yes, some personal stuff too. LinkedIn is the best use of my time. With over 90 million users here, most don’t know how to parlay their time into profits. It’s a short learning curve, but so worth it to learn. I give all the how to’s in my latest book, “LinkedIn Marketing: 8 Best Tactics to Build Book and Business Sales.”
Inside the Book and the Audio learn These 8 Skills:

Skill 1. Know the benefits of using LinkedIn.

What leads to big visibility, credibility and sales? The Answers? Making strategic connections, putting up a power-house profile with keywords, joining groups, answering questions, asking questions, making and receiving recommendations, promoting events, starting discussions, and providing daily status updates. Note: Your profile probably needs an update–I’ve just completed my 5th update this year).

Skill 2. Know why knowing your primary audience and your purpose is so important before you jump in.

Skill 3. Update your profile to get more useful contacts, credibility and visibility.

Skill 4. How and what groups to join for best results.

You can join 50, but concentrate on 5-10 groups.

Skill 5. How to create your own group and stand out from the crowd.

This one skill is the best yet if you are a leader.

Skill 6. How to not waste time on the unimportant tactics.

Hint: Don’t collect contacts, interact with them, and develop a marketing strategy.

Skill 7. How to write a business blog and increase readers exponentially with LinkedIn groups.

Hint: You don’t sell on LI, you sell at your web/blog site.

Skill 8. How to test your LinkedIn marketing success so you don’t waste time on ineffective strategies.