Is Facebook Advertising effective

Facebook Advertising is similar to Google Pay Per Click (Adwords) but a lot cheaper and reaches a vast and diverse audience.

Is Facebook Advertising right for my business?

Facebook has more than 400 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. You may be the local beauty parlor, restaurant or a Fortune 500 organization, but eBizUniverse will show how to build your brand equity through Facebook advertising.

Consider these ideal scenarios:

You own a restaurant and wish to target those who are recently engaged to be married for their catering business. All you need to do is to find the women with the relationship status of "engaged" on Facebook and you have your desired segment with Facebook Ads. (See Sample Ads Below)
There is a birthday special that your restaurant is offering and the Facebook Ads would be displayed only to those whose birthdays are in the offing.
An event is being organized and you wish to target local college graduates, who are single and 25-35 years old. They are on Facebook and you can reach them with Facebook Ads.

Facebook Pay Per Click (PPC) / Facebook Pay Per Impressions

"According to the 2010 Social Media Report from Foresee, 69% of online shoppers regularly use social media sites."

Facebook Pay Per Click and Facbook Pay Per Impression are the two ways to advertise on Facebook site:

In Facebook Pay Per Click, the advertisement is seen to the left or the right of the page to grab the attention of users, who would then click on the advertisement.

In the Facebook Pay Per Impression model, you pay per thousand impressions of your advertisement being displayed.

This article can be found in its entirety here: http://www.ebizuniverse.com/facebook-advertising.html